How to use creator marketing to scale your startup

Happy International Womans Day! Welcome to #TalentAgnostic, Gigstart's weekly newsletter where we bring together experts from across the science and technology sector to share advice on how to build an enduring company and culture. Let's dive into this week's top tips:

It's been more than a year since Gen AI has hit the market, but are organisations taking advantage of its transformative capabilites to build leaner and more efficient teams?

We found that the majority of tech professionals believe that only 0-20% of their role could be automated by AI; however, almost just as many people believed up to 60% of thier role could be automated.

Will AI free up more time to focus on higher-level strategic work or is it a threat to your position?

We'd love to get your thoughts on the topic and find out how you are using AI in role today.

Last week, I sat down with Karla Geci , former Director of International Partner Marketing at Meta, where we discuss everything creator marketing. Karla is a true thought leader in the space and her experience of working on large-scale marketing campaigns with huge names such as Marcus Rashford and the Pope makes this episode a must watch.

If you're a Founder or an aspiring Creator Marketer, this isn't one to miss! We discussed the power of a POC, the difference between creator and influencer marketing, the importance of outcome-based hiring and the rise of Virtual Influencers (very interesting, but terrifying!). To access the full podcast episode click here!

• Want to discuss new career opportunities? Schedule a call here
• Have a challenging hiring requirement or would like guidance on your talent strategy? Gigstart's got you!
• Looking to build your personal or employer brand and be our next featured podcast guest. Please get in touch at [email protected].

That's a wrap for this week! I hope you enjoyed it and don't forget to subscribe!