How to Use Conversational AI on WhatsApp for Lead Generation

If you have been noticing online communication, Conversational AI has taken the centre stage.?

They are not only increasing customer support, but they are also helping in lead generation throughout all stages of sales and marketing. They are Conversational AI that has the capability that comes of Machine Learning (ML), Natural Language Processing (NLP) and Natural Language Understanding (NLU).?

Nowadays, consumers are part of an international market, and they have access to the most advanced systems and services. They expect a higher quality of service for all types of companies.?

Due to rapidly changing customer demands, businesses are trying to understand their needs instantaneously. Every consumer is looking for personalized value and they are sensitive about it - especially in critical service areas such as healthcare, hospitality, real estate, insurance, education, and more.?

To understand the evolved customer interaction demands, you can consider the following scenarios:?

• Customers insisting on immediate response?
• Human agents unable to handle all leads and inquiries?
• Customers looking for hyper-personalized information?
• Generic chatbots fail to provide customer-specific information?
• Customers using multiple channels, 24*7?

Challenges of Online Lead Generation?

1. Human agents unable to use contextual data?
2. Lead generation needs personalized interactions?
3. Manual personalization at scale costs too much?

How can an AI Lead Generation Chatbot on WhatsApp Help??

Utilizing Conversational AI via WhatsApp companies are making more leads by engaging with consumers on the internet. Customers are immediately connected with an intelligent chatbot that makes use of specific, personal data for specific user responses.?

WhatsApp chatbots can help you create an efficient way to interact with prospective customers. They can help you create brand new opportunities for business, establish relationships, and increase sales conversions and retention of customers.?

1. Automated real-time lead qualification?

AI bots on WhatsApp can conduct real-time analysis of user data to differentiate between new prospects, existing customers, and qualified leads. It can evaluate user profiles, behaviours, and intentions to offer personalized conversations. This approach works better than static forms, floating widgets, and unwanted popups.?

2. Intent-based omnichannel engagement of leads?

Businesses mostly fail to generate quality leads when they cannot provide useful information fast enough. Prospects may bounce from one channel to another in hopes to research more about products, services, and your brand. If you cannot remember their needs across channels, it hampers the experience and potential leads go to waste.?

Conversational AI on WhatsApp can be integrated across all channels be it websites, social media, or ads on Google, Facebook, or Instagram. This way, it can assist consumers throughout their buying cycle with personalized, relevant information.?

3. Engaging customers in the language they prefer?

The best part about having a Conversational AI on WhatsApp is the ability to interact with customers in any language they prefer. A single bot knows more than 100 languages, which makes the globalization of your business cost-effective. More leads are captured and converted when they are engaged in their native languages.?

4. Give sales reps more time for consultative selling?

With all initial stages of marketing and lead qualification handled by an AI, sales reps get more time to provide their undivided attention to consumers. The bot allows instant takeover of conversations on WhatsApp, so sales reps can offer consultation towards conversion. And when they take over such conversations, the bot arms them with valuable history, context, and behavioural insights gathered before. This helps to close deals faster than usual.?

Conclusion?

This kind of interaction with leads creates richer engagement on digital channels, which in return, gives you quicker conversions. WhatsApp can become the centre of all your business communications when an AI bot is there to provide relevant assistance to prospects.?

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