How to use ChatGPT and still escape B2B copy cliche?

As I've previously pleaded, and find myself compelled to reiterate, leveraging the unaltered GenAI-generated content for your ad campaigns is a route towards dullness. It's a choice, undoubtedly, but one that might lead your ads to blend into the monotonous backdrop of B2B marketing.

Before you rush to use GenAI for your ad copy, please stop and remember the following:

1. The mediocrity of the B2B masses - Gen AI is adept at aligning with B2B content best practices. However, these "best practices" often reflect the existing trends and the majority of copy in the B2B space, which, let's face it, can be quite boring (and that's a compliment). So you feel like you're being super innovative and smart only to get copy which is basic and indistinguishable from the rest of the ads out there.
2. The misuse and misunderstanding of GenAI: I do encourage trying and testing different AI models and experimenting is a must in marketing. However, please don't use the native AI within LinkedIn - it's so well-tuned to the mediocrity of B2B copy that it'll never provide you with great copy. The native AI tool provided by LinkedIn is not customizable, leading to a proliferation of "cookie-cutter ads" with repetitive Calls to Action, uniform tone and style, and an excessive reliance on buzzwords such as "omnichannel," "disruption," "paradigm," "efficiency," and the likes.

Given the current state of AI tools, opting out of LinkedIn's default GenAI offerings might just be your competitive advantage. Here’s how you can and should creatively sidestep the mediocrity:

1. Gather Competitors' Ad Copy: Start by compiling ad copy from your competitors into a single repository. This will serve as a valuable resource for understanding the landscape and identifying overused themes.
2. Engage with ChatGPT for Analysis: Use ChatGPT to sift through your collected copy, identifying the most commonly used words and phrases. This insight will be instrumental in steering clear of clichés.
3. Craft a Strategic Prompt for ChatGPT: Develop a comprehensive brief that instructs ChatGPT to avoid these overused terms and instead generate innovative ad content for you. Define the style and tone that you want it to use and the explain what your want the copy to be about. This approach ensures your ads are not only unique but also resonate more effectively with your target audience.

Here's what I do:

1. Take copy you liked, past it into ChatGPT and ask it to define the tone and style of this copy
2. Take the definitions and create a prompt out of them and add the topic of what you want to write about - if it doesn't work well, play around with the adjectives. For example, this is a tone that somewhat resembles how I write:

Create a post about x. Use a conversational tone and incorporate some light sarcasm. The piece should be informative, offering practical advice. Critically analyze common mistakes without pulling punches, and provide alternative strategies. Break the information into easy-to-digest sections and include engaging elements, like inviting readers to share their experiences. Make sure the content is solution-oriented and avoids overused jargon. Give it a dash of humor but keep it knowledgeable and helpful.

3. You'd think that would be enough to avoid cliches but no. That's why I also add the following:

Create 4 types of ad copy for LinkedIn selling product X discussing Y Pain point. The ads should adhere to LinkedIn ads copy best practices, which include being concise, focusing on the audience, and having a clear call to action. However, I would like to avoid using the following words and phrases: revolutionize, empower, transform, all-in-one, delight, innovative, award-winning, groundbreaking, seamless, learn more, call now, cutting-edge, re-imagine, unlock, game-changer, low-hanging fruit, gamification, robust, maximize, push the envelope, on the same page, paradigm shift, exclusive, synergy, value-added, raise the bar, dynamic, revolutionary, think outside the box, unprecedented, leverage, customer-centric, forward-thinking, real-time, bandwidth, granular, scalable, unleash , harness. Please help me create LinkedIn ads that are engaging, focused, and effectively communicate the benefits of our product without using these words and phrases. Additionally, I would like each ad to have a clear and compelling call to action that does not use the phrases "learn more" or "call now".

Feel free to use the above prompts and let me know if I can improve on them. In order to make life a bit easier, I've also created a ChatGPT module called "Your B2B Marketing Helper" that already has some of the B2B marketing related instructions fed into it so it should be easier to tailor its output further. Feel free to test it out and give me feedback! https://chat.openai.com/g/g-bqgYXUGaL-your-b2b-marketing-helper