How to Use ChatGPT for Sales

The results of neural networks, specifically ChatGPT , can be observed ubiquitously today, with its capabilities appearing limitless... But how to use ChatGPT for sales professionally?

In this article, we will explain how to leverage ChatGPT for lead generation at all stages of the sales funnel: for both outbound and inbound leads.

As you are likely aware, ChatGPT is a specialized language model developed by the artificial intelligence research and deployment company, OpenAI. Currently, all users have free access to the GPT-4 architecture, a more advanced and high-performance version than its predecessor, GPT-3.5.

The paid version, ChatGPT Plus, provides subscribers with priority access to servers and offers superior performance (especially during peak hours), accuracy, and the ability to generate more complex and high-quality responses, all for just $20 per month. Do you need it? The free version often gets overloaded due to high demand and may temporarily block your requests. Therefore, if you use ChatGPT extensively and frequently, your $20 investment will certainly pay off.

ChatGPT Plus is continuously becoming smarter and can assist you in areas where Google's capabilities fall short. It is also crucial to learn how to use prompts correctly — special text cues for generative machine learning models that enable obtaining more qualitative and precise responses from AI.

So, How Can I Use ChatGPT for Sales?

For instance, while ChatGPT may not provide you with precise monthly search volumes for keywords like some specialized B2B tools do, it can offer a solid foundation for SEO exploration.

Stages of B2B sales you will find ChatGPT useful for:

• For lead generation, particularly in creating templates .
• For qualifying potential clients.
• In sales prospecting and personalization.
• As an automated support service.
• For product testing.
• For content creation, and so forth.

Let's delve deeper into how you can utilize ChatGPT for lead generation at each stage of the funnel: Awareness, Interest, Decision, Action, and Retention, both for outbound and inbound lead generation.

Utilizing ChatGPT at all stages of the sales funnel for generating outbound leads

1. Awareness

?? Personal branding and social selling

Here, ChatGPT not only suggests types of personal branding and advises on content creation but also creates that content. For example, to upscale a new LinkedIn account from scratch .

?? List management and database cleansing

In Google Sheets, ChatGPT can aid in updating, preparing, and managing databases, as well as generating text from provided templates and tables. Although not directly. With the help of external tools , you can:

• extract information from sheets;
• summarize lengthy text automatically;
• classify the tone of text;
• format and edit text, and so forth.

?? Cold emailing

Since ChatGPT does not have direct internet access, it cannot personalize text for outreach by, for instance, reviewing someone's LinkedIn profile. However, it can:

• generate various email subjects/headlines ;
• create personalized templates;
• recommend fillers for personalization;
• construct follow-up email templates .

You can perform all this for free by customizing prompts and add-ons to your liking, saving considerable time. Refer to our guide on creating a potential client list if you need further assistance.

?? LinkedIn outreach

ChatGPT can assist in expanding your outreach on LinkedIn by:

• conducting market research for your target audience;
• generating more engaging, personalized messages;
• creating personalized call-to-actions, mentions, hashtags, and more.

Using ChatGPT for sales prospecting, integrate it with Google Sheets to create even more potent outreach templates .?

?? Cold calling

ChatGPT also proves beneficial in enhancing the effectiveness of your direct cold calls. Utilize ChatGPT lead generation capabilities to:

• develop personalized call scripts;
• address potential objections and ways to overcome them;
• generate possible responses from potential clients to your offers;
• craft opening lines and closing statements in presentations, and so forth.

You can even create different role-playing scenarios for direct cold calls, where ChatGPT plays the role of your potential client.

2. Interest

The capabilities and power of ChatGPT for sales shine when creating a series of automated dialogues through chatbots or virtual assistants. You can use them to swiftly gather data on the pains, needs, and expectations of your target audience while qualifying potential clients.

Integrating ChatGPT into your potential client search list can streamline this process to seconds. Clearly define your ideal customer portfolio and instruct the AI to search for matches.

3. Decision

Can ChatGPT aid in convincing your potential client to make a purchase? Yes, it can (we even have intriguing case studies ):

• By crafting personalized trade offers to align with your target audience and detailing your product.
• Generating compelling content to drive sales (guiding through webinars, blog posts, and thematic research outcomes).

4. Action

ChatGPT can be valuable at the final stage of prompting the client to act. With its help, you can:

• craft more compelling sales scenarios;
• develop templates for individual offers and contracts;
• generate text for emails and messages to discuss details and close deals;
• expedite the sales process by exploring various ways to overcome objections.

Just remember to double-check the AI-generated content if dealing with any legal documentation.

5. Retention

Appropriate prompts will aid you in effectively utilising ChatGPT at the retention stage. The AI enables you to:

• create personalized follow-up emails;?
• generate text for surveys and forms;?
• automatically gather feedback;?
• swiftly collect reviews to enhance future sales.

In most cases, using ChatGPT for lead generation is an excellent way to expedite processes and save time, but do remember to verify its responses.

Utilizing ChatGPT at all stages of the sales funnel for generating inbound leads

The use cases for ChatGPT for sales prospecting primarily revolve around creating selling texts for various marketing purposes and stages of your funnel. ChatGPT can be particularly valuable for those whose skills lie outside the realm of copywriting.

1. Awareness

You can elevate brand recognition and interest with ChatGPT through:

• create engaging content for LinkedIn ;?
• generate personalized advertising texts;?
• design user-friendly web forms and attractive lead magnets;?
• develop copywriting for landing pages, headlines, Call to Actions, and more.

To elicit the most response from your audience, establish roles and boundaries while creating online content with ChatGPT.

2. Interest

You can leverage ChatGPT's capabilities to swiftly gather data about your target audience and pinpoint potential clients more accurately. Configure chatbot streams and conversation topics to create an FAQ section and help your customer support team better prepare for potential questions and objections.

You can ask ChatGPT to play a specific role in this process, for instance:

3. Decision

Writing website text is the most common use of ChatGPT for sales, aiding potential clients in making purchase decisions swiftly and reasonably. However, there are numerous other options, like:

• gathering data on target markets;?
• designing scripts for chatbots;?
• creating surveys;?
• generating content ideas;?
• crafting more relevant content, and more.

ChatGPT has shown promise in creating lead magnets like e-books and brochures from scratch, although it requires significant effort in crafting prompts from you.

4. Action

It is assumed that your inbound marketing funnel possesses all the necessary "hooks" for driving sales:

• useful educational lead magnets;?
• engaging social media and blog posts;?
• persuasive website and landing page copy;?
• effective Call to Actions for converting visitors into buyers;?
• free trials, product demos, case studies, research, and more.

ChatGPT cannot perform all these tasks for you, but it can help enhance your content and copywriting, making it more relevant, personalized, and appealing for converting a larger number of loyal customers.

5. Retention

How can I use ChatGPT for sales in my inbound marketing at the retention stage, you might ask? ChatGPT could be an invaluable tool for creating effective email campaigns to maintain audience interest, boost click-through rates, improve loyalty, and much more.

Here's an example strategy for SaaS:

You can even ask ChatGPT to generate a specific email:

The effectiveness of such a retention email strategy is limited only by your prompts. The more specific details and conditions you specify, the better the AI responses will be.

Conclusion

We hope our article has provided you with a clearer understanding of the potential use cases of using ChatGPT for sales prospecting.

Of course, some things are beyond AI's reach:

• ChatGPT lacks internet access and solely relies on data used during training, leading to potential knowledge obsolescence;
• it has various limitations related to ethical and secure use (with the free version also facing performance constraints);
• the free version only accepts textual data input.

However, if you plan to professionally use ChatGPT for sales, it can become a potent, extremely beneficial tool for content creation, script development, template creation, personalized email campaigns, and much more.

By combining ChatGPT's capabilities with the Expandi service, you can save hundreds of hours in creating secure, automated LinkedIn outreach campaigns!

Try a 7-day FREE demo of Expandi and witness initial results within 24 hours!

If you need additional knowledge and insights on attracting potential clients on LinkedIn, join our private Facebook group: "The LinkedIn Outreach Family".