How to use ChatGPT to Create brand names

Your brand name isn't just a label; it's the cornerstone of your identity, communication, and legal standing. It's the heartbeat that rarely changes and commands substantial marketing and capital investment.

However, name development is never as straightforward as people think.

How ChatGPT Works

By utilizing ChatGPT or a similar language model, you can generate brand and product names swiftly. The core lies in formulating a clear and specific prompt to guide the model through the naming exercise.

Crafting an Effective Prompt:

Initiate with a prompt such as:

“I want you to be a name generator helping me come up with the perfect name for my [Brand] [Product] [Company] . I will provide you with information about the product or services and keywords related to the business in question. Your goal is to provide at least 20 name ideas for every query. For each name, provide a brief explanation of why it’s a good idea.”

Customize and add information

Remember to customize the prompts based on the specific nature and context of what you're naming.

1. Describe your product or service.
2. Associate words with the product or service. Use keywords, adjectives and descriptive terms.
3. Describe what you want customers to feel when they see your name. Think about the emotions and messages you want the name to convey.

Refinement is Key

If the initial results don't quite hit the mark, you can refine your prompts and experiment until you find names that resonate with your vision.

Clearance Search

Crucial to brand development is ensuring the availability and protection of your chosen name.

While a clearance search is not strictly a legal requirement, it is a straightforward process that can prevent significant time, expense, stress, and potential reputational damage in the future. It reveals whether your new brand might infringe on existing brands and, consequently, lead to a legal dispute.

Once a trademark clearance search has been carried out, you can make an informed and risk-mitigated decision as to whether to launch, or if any steps or modifications are required to mitigate or avoid conflict.

Share this guide

If you found this guide helpful, consider sharing it with your LinkedIn connections.