How to Use Broad and Narrow Problems to Supercharge Your LinkedIn Content Strategy

LinkedIn is a powerful platform for establishing thought leadership, building your brand, and generating leads. Yet, despite its potential, many entrepreneurs and business owners struggle to create content that truly resonates with their audience.

If you’ve ever found yourself wondering how to connect with your ideal clients on LinkedIn, the answer lies in understanding the concept of broad and narrow problems—and how you can leverage them to craft content that attracts and converts.

In this article, we’ll walk through the steps of applying the broad/narrow problem framework to your LinkedIn content, so you can stop guessing what to post and start creating content that drives real business results.

Your 3-Step LinkedIn Growth Path

Step 1: Read this article that introduces you to this concept.

Step 2: Download the Checklist at the end of the article to master the structure required to apply this concept.

Step 3: Download the playbook (link inside the checklist) for detailed step-by-step instructions for applying this concept effectively.

My Guarantee:

Follow these steps in order, apply what you are taught, and you WILL get results!

If you don’t get results, reach out to me and I will help you get results.

The Broad Problem: The Big Picture Issue

Before diving into narrow problems, let’s first define the broad problem. A broad problem is the large, overarching issue that your target audience is facing. It’s often a more general challenge, something that feels big and overwhelming to your audience. Think of it as the "pain point" that can apply to many people within your niche, but isn’t specific enough to solve with a quick fix.

For example, many business owners struggle to?grow their businesses in competitive industries. This is a broad problem because it applies to almost anyone trying to succeed in business but doesn’t offer a specific solution. The broad problem gives you context, but it doesn’t solve the problem directly—it just highlights that it exists.

In content, the broad problem is your entry point. It’s the hook that grabs attention, making people realize that you understand the big challenge they face. Your content should begin by addressing this broad problem to engage your audience.

The Narrow Problem: The Specific Roadblock

While the broad problem gives you a high-level view of your audience’s struggles, the narrow problem dives deeper into the specific obstacles that prevent them from achieving their goals. Narrow problems are smaller, more specific issues that individuals experience within the broader context.

For instance, while growing a business in a competitive industry is a broad problem, a narrow problem could be “establishing an efficient sales process” or “scaling operations without losing quality”. These are issues that businesses are likely facing in their efforts to grow, but they are much more actionable and specific.

In content, the narrow problem is where you can offer practical solutions. It’s the pain point that your audience is ready to address because they can see exactly how it relates to their current situation. Narrow problems are often more urgent and easier to target with a detailed and actionable strategy.

How to Apply Broad and Narrow Problems to Your LinkedIn Content

Understanding the difference between broad and narrow problems is key to creating LinkedIn content that speaks directly to your audience. By addressing both in your posts, articles, and messages, you can guide your audience from awareness to action.

Here’s how to apply this framework to your LinkedIn content strategy:

Step 1: Start with the Broad Problem in Your Headline

The first thing your audience sees on LinkedIn is your headline, and you need to capture their attention quickly. Start by addressing a broad problem that your target audience faces. This could be something like:

• “Struggling to Grow Your Business in a Competitive Market?”
• “Finding it Hard to Scale Operations Without Compromising Quality?”
• “Is Your Sales Process Holding You Back from Growth?”

These headlines tap into the big challenges your audience faces and entice them to read more. They make it clear that you understand the challenges that many entrepreneurs, business owners, or professionals are struggling with.

Step 2: Dive into Narrow Problems in Your Content

Once you've captured attention, dive deeper into the specific issues that are part of the broader challenge. This is where you provide actionable insights and show how you can help solve the problem.

For example, if your broad problem is about scaling a business in a competitive market, your post could focus on a narrow problem like streamlining operations or improving employee productivity. You could then explain how inefficient systems are costing businesses growth and provide solutions for improving operational efficiency.

Your content could look something like this:

• Broad Problem: "Is Your Business Struggling to Scale in a Competitive Industry?"
• Narrow Problem: "Your inefficient operations are preventing your company from scaling effectively."
• Solution: Offer tips on improving processes or adopting better technology.

By solving a narrow problem within the broader context, you provide clarity and actionable advice that resonates with your audience.

Step 3: Use Content to Guide Your Audience from Awareness to Solution

Now that you’ve addressed the broad and narrow problems, your next step is to take your audience from awareness to action. This is where you offer a call to action that moves them closer to resolving their challenges.

For example, at the end of your article or post, you might encourage the reader to download a checklist or playbook that walks them through the steps of solving their narrow problem. This deepens their engagement and moves them closer to becoming a lead.

Example of Applying the Broad/Narrow Problem Framework in a LinkedIn Post:

Headline: "Is Your Business Struggling to Scale Without Losing Quality?"

Post Body: Scaling a business is a tough challenge, especially when you’re competing in a crowded market. Most businesses are stuck with inefficient processes that slow growth and compromise quality.

But here's the thing: Scaling doesn’t have to mean cutting corners or burning out your team. The key to growth is improving operational efficiency and optimizing your workflows.

If you're still using outdated systems, it’s time to upgrade. Here are three simple steps to get started with streamlining your operations today:

1. Evaluate your current processes and identify bottlenecks.
2. Invest in scalable technology that improves workflow automation.
3. Train your team to maximize productivity with the new systems.

Want more tips? Download my LinkedIn Profile Optimization Checklist to improve your LinkedIn profile for growth opportunities.

Call to Action: Download the checklist now and take the first step toward scaling your business more effectively!

Conclusion: Transform Your LinkedIn Content into a Lead-Generation Powerhouse

By applying the broad and narrow problem framework to your LinkedIn content, you can create posts that speak directly to your audience’s needs, offer them practical solutions, and lead them toward actionable next steps.

When you clearly define the problems your audience faces—starting with the broad challenge and narrowing down to specific solutions—you demonstrate your expertise and increase the likelihood of engaging with the right leads. So, whether you’re creating posts, articles, or even personal messages, keep these concepts in mind, and watch how your content begins to generate more meaningful interactions and inbound leads.

Next Steps:

• Download the Checklist to start applying the structure required to implement this concept – Click Here!

P.S. Don’t forget to download the playbook in the checklist so you have the step-by-step instructions for implementing this concept.

About The Author:

Carlos Batista is a seasoned business coach specializing in leveraging the digital world and LinkedIn for business growth. With a passion for creativity, personal development, and helping businesses thrive, Carlos offers a range of services designed to unlock your full potential and drive success.

Connect with Carlos:

LinkedIn: Carlos Batista's LinkedIn Profile

Website: Business Coaching Hub

Contact Carlos:

• Mobile: +27 82 219 4110
• Email: [email protected]