How To Use Blogging To Attract Visitors To Your B2B Website

My blogging for business guide is packed full of useful hints and tips to help make your blogs perform at their best and drive traffic to your B2B website with inbound marketing.

Introducing the role of blogging in inbound marketing

There’s lots of talk about blogging and millions of people blog on a regular basis. Some write about travel, others focus on fashion or food and diet trends, others just talk about what is or isn’t cool. 

Blogging started as a fun activity, a means to engage with likeminded people all over the world, but increasingly businesses are using blogging as a crucial component in their inbound marketing strategy. Inbound marketing is all about attracting interested visitors into your business – compared with outbound marketing which pushes its messages out to audiences whether they’re interested or not …

So what’s it all about?

In this article I'm going to guide you through the art of blogging for business and why it’s important.

I’ll attempt to set out the strategy and best practices for: 

• Choosing Topics
• Creating Titles
• Using Keywords
• Creating Content 
• Layout and Design
• Using Images
• Search Engine Optimisation
• Lead Generation
• Using Offers and Calls-To-Action
• Promoting Your Blogs
• Leveraging Your Website
• Email Marketing

Why blog?

Blogging is all about Inbound Marketing – attracting visitors to you and your website. The purpose is to engage with people who could become new customers and to be seen as an expert in your chosen niche. Remember, unless you’re a big company with a large advertising budget to help create a go-to brand that everyone recognises, most of these potential new customers may never have heard of your company. It’s a sad but true fact!

Someone once said: ‘A stranger is just a friend you haven’t met yet’ and it’s the same with customers – blogging is a way of reaching out to those strangers and turning them into your customers.

And just as you’re unlikely to become friend with every stranger that you meet, so it is that you won’t convert every visitor to your website into a customer, so think of the sales process as a large funnel. 

Pouring in at the top are website visitors attracted because you’ve written about something that’s relevant and interesting to them. Some of these can be converted into sales leads and eventually nurtured into paying customers. But as we know from sales conversion ratios you need to engage with a lot of people (about 400) to convert one sale! This is why great blogging is crucial. It attracts more people to your website and with more visitors come more sales opportunities.

But how do you create a blog that gets the results you want?

Let’s explore strategy and best practices …

Read the full article on my website here = www.mycloudmedia.co.uk/blog/211/how-to-use-blogging-to-attract-visitors-to-your-b2b-website