How To Use The Best Hashtags to Grow Your Instagram

USING THE BEST HASHTAGS FOR YOUR INSTAGRAM IS KEY TO GETTING EYES ON YOUR CONTENT AND EXPANDING YOUR REACH.

I was working with a client who had a photography business. She hired us to help her with her Instagram marketing. One of her “pain points” was figuring out the best hashtags to use for her Instagram. 

We sat down and went through what she was doing, and low and behold, she wasn’t using any hashtags at all. But she swore each time she posted, she added them to her caption and hit “post.” 

I sat for a second and thought… Well, technology doesn’t lie and there are no hashtags here… so I put on my Nancy Drew hat and asked her a couple more questions. 

Question 1: Are you adding them to the caption? 

Answer: Yes, each time like you mentioned

Question 2: Are you using a scheduling software to add them? 

Answer: No I’m just posting them throughout the day

Question 3: How many are you adding? 

Answer: I’m adding 35

BINGO – right then and there I knew the answer. Instagram only lets you add up to 30 hashtags in one post and if you enter over 30, it deletes your entire post – hashtags and all. 

She had no idea and was so relieved that that was the answer. She thought Instagram was deleting her content because they didn’t like it. After I assured her that wasn’t happening, we talked about the hashtags she was using and I told her about what I call the “hashtag sandwich.” 

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