How To Use Behavioral Science For Better Design

Many fields come together in the overarching discipline of UX design.?

Psychology and behavioral science play a big part because?understanding people—the way their minds work, what they want and don’t want—will help us create better products and services.

So, how can we use insights from behavioral science to improve our designs?

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How Bias and Blindspots Inform Our Designs

We all have unconscious biases—it's how our brains work and part of what makes us human. But how do we uncover those biases and how do they inform our own behavior and designs? And, are biases and blindspots inherently bad?

Find out in our article.

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What Are Cognitive Biases?

Cognitive bias is an umbrella term that refers to the systematic ways in which the context and framing of information influences our judgment and decision-making.?

Want to know more? Check out this article.

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Games UX Instagram Live

Join us next week on Instagram live for a teaser of our next Games UX Master Class,?Process and Pipeline Deep Dive ?with Om Tandon .?

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Upcoming Webinar: How to Build Your UX Toolbox

In this Master Class, experts in behavioral science and economics, Susan Weinschenk and Guthrie Weinschenk will talk about?UX tools and activities?and how to select the best ones for your project.?

You’ll learn:

• An overview of UX tools: which are the most important and useful, as well as when and where to use them.
• How to start building or enhancing your existing UX toolbox.
• An overview of activities around personas, heuristic evaluations, storyboards, jobs to be done, scenarios, cognitive walkthroughs, wireframing, prototyping and more.

Register now