How to Use Analytics and Business Intelligence to Improve Your Business
Gabriele Maggiolo
Marketing Manager @ Kolver | HubSpot CRM Specialist | Data Analyst
Both Analytics and Business Intelligence are crucial in the process of business optimization.
Depending on the kind of business data collected, one or the other of them can help you determine how to improve your business processes.
However, if your company has data that are more difficult to organize, you can leverage other data analysis tools like scrapers to create an interactive dashboard.
The data that is collected for Analytics and Business Intelligence is usually extracted from multiple sources.
Some examples include the development of retention efforts in casinos or the tracking of players' spending in hospitals. In addition, business intelligence and data mining use the same types of data to provide information.
Traditionally, businesses implement Business and Information Management (BI) first and then move on to Analytics. Both technologies start with information management. For better results, use one or the other.
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Predictive Analytics is a branch of Business Intelligence that forecasts future events by using data that has already been collected. Building on descriptive analytics, predictive analytics extrapolates the probability of an item to occur.
It requires specialized Machine Learning experts to achieve accuracy higher than that of Business Intelligence.
For example, Sentiment Analysis uses existing social media data to build a holistic picture of how users feel about a product or service. From this, it is possible to predict the sentiment of consumers.
Analytics is about predicting the likelihood of future events by studying historical and current data patterns. It can also be used to identify the best course of action based on a certain data set. By creating and utilizing these tools, you can adjust your operations and make your business more competitive. With this in mind, you can develop an effective Business Intelligence strategy. You can learn from the insights and analysis capabilities of Analytics and Business Intelligence and use both to improve your business.
In today's world, Analytics and BI are interrelated and serve the same purposes. They are related to one another and are intertwined. Both focus on analyzing past data and defining future decisions. While BI focuses on evaluating present data, Analytics focuses on predicting the future. It uses predictive models and advanced statistics. It also helps to make decisions based on current insights. If you want to use Analytics in your business, you should consider the following three reasons.
BI and BA have different functions. While BI focuses on analyzing historical data, BA uses the insights gained from it to plan and optimize the present. Unlike BI, Analytics has a predictive component. Historically, BI focused on historical data analysis. It is also important to distinguish between these two methods.
Co-Founder & CEO @ Shopkoin Pay
3 年Very interesting points