How to Use AI: Toy, Threat, or Tool?
Experiencing AI fatigue? You’re not alone. The topic of AI has been on heavy hype rotation for several months without any sign of relenting. Every day brings a steady stream of announcements: AI+Microsoft. AI+Google. AI+everything. The question is, what does this mean for AI+you? With so many new AI-supercharged products and services rushing to market—as well as all of the worries and concerns expressed about the technology, both practical and philosophical—how do you make sense of it all?
In this post, EVP of Creative Voltaire Santos Miran highlights different AI use cases, goals for your AI use, and which AI tools are best suited for specific tasks.
Marketing to Graduate Students: They’re Not a Monolith
Graduate students have long been treated as a monolith that can be marketed to exactly the same. In reality, the demographics and psychographics of graduate students attending different types of programs vary substantially. From our survey of 1,300 graduate/professional students, we’ve pulled together some infographics to show just how varied the personalities, preferences, and motivations are across this diverse group.
Product Feature: Message Assessment–Understanding Audience Sentiment
Understanding sentiment may be the most underrated step in developing marketing materials—or, more accurately, understanding the sentiment of the target audience. Carnegie’s Message Assessment service is a solution that offers quick turnaround along with rich insights from the intended audience of your campus’s marketing materials through the use of engaging, high-energy workshops.
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Graduating Seniors Report 2023
Prior to the COVID-19 pandemic, Carnegie would offer regular graduating senior surveys to its CollegeXpress audience. With the industry now adjusted to a new normal, we began this effort anew and sought the opinions of students entering college in fall 2023. We received more than 14,000 responses.
This report covers what the Class of 2023 looks like, where they applied, and why they’re attending college.?
Key insights include:?
Slate Demo | If It Ain’t Broke, You Can Still Fix It: Utilizing the Workflow Editor to Enhance Existing Processes
In this recorded webinar, our Slate experts explain why it’s worth the time to rebuild your existing application reader process (and make it better!) with a new workflow tool that enables your processes to be more efficient, stable, and easy to audit if things go awry.?
Miniseries | The Future Landscape of College Board Student Search, Part 5
In this 10-minute recorded webinar, SVP of Enrollment Strategy Jim Rogers reviews College Board’s Connections from a student’s perspective, how to set up your institution’s Connections profile, defining audience and communication plans, and CTA options.