How to use AI to power part-time marketing teams

For small businesses and startups, fractional teams are increasingly becoming the go-to model for managing resources efficiently.?

A fractional team typically has skilled professionals/teams who work on a part-time or project basis, often remotely. There are typically 1-2 main stakeholders who are the “hub” and the rest are “spokes” that self govern and bring a high level of output and results to the table. This approach allows companies - particularly scaling solopreneurs, creator brands, and small business teams of under 10 -? to tap into specialized talent without the overhead associated with full-time employment.?

While the model is a superb example of the democratization of consultancy, it does come with its downsides. Key amongst them: collaboration and continuity can be challenging in fractional setups, given the non-traditional working hours and the physical distance between team members. And historically, this has been a hard problem to solve without a lot of leadership time and budget spent.

Enter Custom Generative Pre-trained Transformers (GPTs), AKA AI (artificial intelligence) that is customized to streamline the collaboration process.

Don’t know what a custom GPT is, or how to get started? Read this article on How to Build a Custom GPT for your Small Business ?

GPTs can simplify collaboration and efficiency for fractional teams in incredible ways. Here are 3 ways you can leverage them.

Automate Routine Communication and Knowledge Sharing

In a fractional setup, the limited and flexible working hours can lead to communication gaps. Custom GPTs can be trained to serve as an information hub, with instant responses to common queries about project status, task details, and procedural questions. This reduces the need for back-and-forth emails and calls, freeing up valuable time for team members to focus on their specialized tasks.?

A GPT can also be programmed to document discussions and decisions, ensuring that part-time members are always up-to-date with the latest developments, while not being required to waste valuable time in synchronous meetings.

For example, a custom GPT could be set up to answer queries like, "What's the latest update on the design specifications for Project X?" or "Where can I find the marketing analytics report for last quarter?"?

This AI-driven approach ensures that information is quickly and accurately accessed, maintaining a seamless flow of institutional knowledge (something that is hard to create for small business and will MASSIVELY raise the valuation of your company in the marketplace).

Maintain Project Continuity with AI Assistance

Project continuity is vital for fractional teams, where members may rotate or work on multiple projects simultaneously. A custom GPT can onboard backup/new members by providing a quick rundown of project history and current objectives. It can also offer suggestions based on historical data, enabling new team members to pick up where others left off without a hitch.

Deploy Smart AI Integration

Fractional teams often rely on a stack of tools for project management, communication, and documentation. Custom GPTs can act as an integration layer between these tools, automating the flow of information. For instance, a GPT can be trained to take a conversation from a Slack channel and create a task in a project management tool like Asana or Trello. It could also summarize weekly progress from these tools and draft update emails or reports, ensuring that all team members, regardless of their work schedule, stay in the loop.

Imagine a scenario where after a brainstorming session on Slack, action items are automatically extracted and assigned to team members with deadlines in the project management tool, followed by a GPT-generated summary email sent to all stakeholders. This level of integration streamlines collaboration and ensures that no task falls through the cracks.

Custom GPTs are not just tools; they are becoming integral collaborators within fractional teams, enhancing efficiency and ensuring that unconventional team structures are not an impediment to productivity!?

As AI continues to advance, the potential for custom GPTs to take on more complex tasks and provide even more nuanced support will only grow. For fractional teams, this means the ability to punch above their weight, combining agility with the power of AI to compete in today's fast-paced business environment.

Looking to explore a GPT build to automate one of your processes? I can help. We build the kind of workflows and processes that you are already using into custom GPTs that will be a game-changer for your fractional team.?

You can save 2 hours, per day, per team member.

Intrigued?

Drop me a response and we can set up a time to talk about AI operations in your business.

Peace

Susan