How to Use AI and Automation to Optimize Your Email Marketing Campaigns

Email users around the world are expected to reach over $4.5 billion by 2025. Whether it’s retail, finance, or healthcare, most industries have started to use AI to optimize their email marketing campaigns. In email marketing, AI has a transformative impact.

Despite the industry, email marketers are using AI and automation to streamline messages and better understand their target audience. With an AI-powered and automated email marketing approach, you can deliver emails that are more likely to get clicked on and opened.

The Need to Leverage AI and Automation to Optimize Email Marketing Campaigns

Email marketing automation makes it possible to send automated messages to all your subscribers in a matter of seconds. Since it is an automated process, marketers are able to save valuable time that ordinarily would’ve been spent in drafting and sending a long list of emails.

With AI and automation, your email marketing can be more strategic, which helps you send out emails at the right time to have a positive impact, like increased sign-ups and lower shopping cart abandonment. Think of AI and automation as an extra boost for your email marketing strategy.

Most businesses are already using some form of AI or automation tool to improve their email marketing efforts. Marketers understand that email marketing paired with automation and AI is an opportunity for businesses and brands to optimize their email marketing.

The quest to improve customer service and boost conversions will never end, and businesses are at the forefront of leveraging AI and automation for their email marketing efforts.

Let’s take a look at the best practices for using automation and AI that are bound to take your email marketing campaigns to the next level:

v Optimal Send Time

Timing is one of the crucial elements of email marketing. With an automated and AI-powered email delivery system, you can send emails at appropriate times for your target audience. For instance, if you operate in multiple countries, you need to consider time zones, which often get a bit complicated. After all, time zones are different for different groups of customers.

Delivering the right email message at the correct timeframes boosts your chances of customer acquisition. Ordinarily, you would’ve set a suitable time to deliver emails on your own. But once you bring AI into the picture, you can find out the specific optimal time to send emails based on territories and countries.

v Automation for Email Marketing Campaigns

Automation is a great way to automate emails and save valuable time. Using automation, you can set email triggers to increase email marketing ROI. This will improve the timeliness and relevance of email messages to your subscribers. An Epsilon study highlights that automated emails can hit a 119% click rate, which is higher than traditional broadcast emails.

The best practices for executing triggers with automation involve setting them up for drop-offs and cart abandonment. Also, set up email triggers for re-engagement email marketing campaigns so that you can target inactive subscribers and influence them to engage again. Netflix is a great example of how it uses automation and AI to develop and execute email marketing campaigns on a bigger scale.

Oftentimes, people directly or indirectly interact with a brand a few times before they become actual customers. You can create and roll out automated drip email marketing campaigns. These campaigns send out targeted and automated emails to prospects that have shown interest.

v Personalize Email Marketing Campaigns

Personalization has become key to communicating with target users. Without personalized content, your response rate will go down significantly. And if you send personalized emails, it will improve the effectiveness of all your email marketing campaigns.

Did you know that personalized CTAs help you increase conversions by 202%? Customers have become pickier about their brands based on varied interests. Customers are looking for brands that offer personalized offers. In this case, you can use AI to optimize and personalize your email marketing campaigns.

For instance, you can use artificial intelligence to divide your target users into unique segments based on their interests and preferences. You can then send each segmented group relevant emails about product or service offerings based on their preferences and interests. It is a basic use of AI that will help you boost conversions.

v Create Catchy Subject Lines for Emails

When it comes to emails, the subject line is one of the foundational elements to capture the attention of the target users. In fact, most subscribers only open a dedicated email if there is an interesting subject line. With AI, you can get assistance in writing catchy and captivating subject lines for your emails.

AI uses deep learning – a relatively new technology that allows you to create, improve, and test a multitude of email subject lines. If you want to get more users, you can use this technology to come up with the most effective email subject lines in no time. Remember, AI deep learning analyzes your email marketing strategies, helping you identify the elements that impact your target users the most.

v Retargeting, Analytics, and Forecasts

Retargeting is a highly effective approach to re-engaging target users. Today, there are many AI tools that can help you better understand your customers’ behavior. You can run an in-depth analysis of how target users act when they view your ads or look for a specific product.

You can also use an integrated AI tool for your email marketing campaigns. This will help you further understand the purchase habits of your customer. Next, you can use AI to find, organize, and analyze historical data and learn more about your target users.

When you start to find patterns in your analytical data, it will help you turn prospects into loyal customers. The idea of forecasting and analytics is to make your email marketing campaigns more result-oriented. Many brands now use real-time analytics in order to track the performance of their email marketing campaigns and continue to make relevant adjustments.

Final Thoughts

There is a broad range of tasks in email marketing that automation and AI can simplify, optimize, and streamline for businesses. AI and automation for email marketing are robust sales and analytics solutions. It is the future of how you learn more about your target audience and execute campaigns using data-driven insights.

With AI, businesses can personalize their email marketing campaigns to boost inbox delivery and maximize ROI. Automation and AI solutions can also help you create a roadmap for your email marketing strategy and help you address inconsistencies and complexities easily.