How to Use Ads-that- Click-to-WhatsApp for First-Party Data Acquisition

What’s a First Party Data?

First-Party Data is information that is gathered directly from customers. It can be from filling sign up forms on website, or directly from offline stores.

Third-Party vs First Party Data:

Think of first-party data as the equivalent of getting information directly from a friend, while third-party data is like someone telling about a person that the business don't know. Because the data is gathered directly, First-Party Data has several plus points.

1. Accuracy: First-party data is known to be accurate because it is collected directly from customers, ensuring that the data is reliable and trustworthy.
2. Being Compliant: Collecting first-party data helps businesses comply with privacy regulations such as GDPR and CCPA, as they have full control over the data and can ensure consent is obtained.
3. Increased Relevance of Marketing Messages: Messages based on first-party data resonate more with customers because they are developed from real, observed behaviors and preferences, leading to more meaningful engagement and enhanced loyalt

However there are challenges in acquiring First-Party Data:

1. Scalability: Collecting and aggregating large amounts of first-party data can be a significant challenge, especially for businesses with limited resources.
2. Data Siloing: Data is often stored in separate systems and tools, making it difficult to access and unify for a complete view of the customer
3. Collaboration Across Teams: Effective first-party data strategies require collaboration among various teams, including marketing, sales, customer support, and data science, which can be a challenge

Fortunately, we have what is called "Ads that Click-to-WhatsApp for First Party Data Acquistion". Before we are going to further discussion, let's take a look at the use case below.

If businesses are implementing the use case above, they are getting two benefits at the same time. In addition to an increase in brand awareness and sales, businesses also get customer data.

What is ever beter can customize WhatsApp Flows according to our needs, instead using short answers, businessses can use other formats such as:

• Paragraph,
• Date Picker,
• Single Choice,
• Multiple Choice,
• Drop Down,
• Opt-in

To give businesses more ideas, Meta has Whatsapp Flows playground that can be accessed here.

Interested to know more about how to utilize WhatsApp Flows, contact us on WhatsApp.