How To Upgrade Your Brand In 2022
Stagnant growth is no less than a nightmare for all?types of brands?today. Creative efforts have allowed?brand identities?to resonate hard with their target audience. As a result, the?importance of brands, their presence, and their identity has increased.
It is vital that your brand stays true to its purpose and is relevant to the times. It will help them survive and thrive in the endless pool of brands, especially in 2022 and onwards.
So is upgrading your brand a way to stay relevant in the market? Well, yes. Upgrading your brand is the key to making it bigger and better. Although different?types of brands?engage in diverse ways to update, they all have a few things in common.
Following is the list of 5 things that you can do to upgrade your brand in 2022 -
1. Make The Slogan Relevant
A slogan or a tagline is a reflection of your brand. It represents its ideology, purpose, and promises. Over time, your brand may change its perspective, but the slogan might not resonate with it. Another reason for brands to upgrade their tagline is if it never struck the right cords in the first place. Ensuring that your slogan is simple, catchy, and representative can be a task. But when accomplished, it can change the outlook of the?brand identity.
L’oreal, for example, changed its slogan.
Before - Because I’m worth it
领英推荐
After - Because you’re worth it.
The initial slogan was catchy and representative, so why change it? It failed to put its customers at the center. The word You, in the revised slogan, placed more emphasis on its target audience.
Uber has made many changes to its slogan.
Initial slogan - Everyone’s private driver
Updated slogan- Get there. Your day belongs to you.
Current slogan - Connecting you with the people, places, and things you love.
The point is to have a slogan that is representative of your brand and its promises.