How to Up Your Video Content Game for College Marketing
Bart Caylor
Higher Ed Marketing Expert | Generative AI Evangelist | President/Founder Caylor Solutions & The Higher Ed Marketer | Best Selling Author | Podcast Co-host | Trusted Advisor, Partner & Teacher
When I say, “You should create more video content,” does a groan escape your lips? Or, if you know it’s true, do you start to sweat a little?
I get it.
College marketing is a tough job. You’ve got all the responsibilities of maintaining a brand, proving corporate-scale ROI, all while keeping within strict mission-centric budget constraints, often with a small, overworked team.
Regularly creating video content can feel like it’s just too much. But is it?
Why Colleges Struggle with Video Content
It makes sense that the first two thoughts you have when the topic of video content comes up are:
- We don’t have the time.
- We don’t have the budget.
Allow me to push back on those notions a little. Or a lot.
You have more time for video content than you think.
When it comes to time, I recently wrote about how automating your content strategy is the key to freeing up time. On one level, efforts to improve efficiency are about simple math. Every minute saved is a minute you can spend doing something else.
On another level, utilizing automation and other tricks are really about prioritizing your most essential function: creatively connecting on a human level with your audience.