How To Up Your Game In Visibility?

Visibility is the Game!

Imagine you are meeting a professional tomorrow and he wants to check you on Google and be prepared for the meeting; but, there is nothing in the search results about you. When you go for the meeting the next day, he says "I checked about you on Google, but, I couldn't find anything".

What would you do next?

The way you put yourself out there is what matters. Consistency plays a massive role in your visibility. Your visibility revolves around your content. The content strategy you come up with needs to align with your niche or the focus area. It's important to create impact through your content. You are being showcased to the world as an expert/specialist in your specialized arena.

Storytelling is the most effective way to enhance your visibility. You work in different industries at different levels; therefore, the type of stories you find out is diverse. You can use these stories to increase the visibility; but make sure that they align with you niche.

Why Do We Need Visibility?

Do we need visibility to make money?

Yes, that's true in one way; but, it should not be your priority when building your personal brand. The visibility strategy should take into consideration the fact of value at all times. Are you providing the value to your audience? Are they learning anything from you content? Do the conversations you with your network benefit your audience?

These have massive impact on your visibility.

How Can You Increase The Visibility of Your Personal Brand?

You can do this in many ways nowadays.

If we consider LinkedIn, there are various ways that you can use content to up your game in visibility. Different content types can be used to broadcast your message and add value to your audience. Based on your niche you can start creating;

1. Videos
2. Podcasts
3. Webinars
4. Guides, Whitepapers, E-books, etc.

These activities will showcase you as a go-to specialist in your field of interest and the aligning audience would get attracted to you as you gradually increase your visibility.

Visibility is closely related with patience. Focus on quality and consistency. Don't expect immediate results. It will never happen overnight. Once you execute your content strategy, you must focus on your audience's responses. They are absolutely helpful for the improvement of your visibility as well as the overall power of your personal brand.

One of the most powerful ways to increase your visibility is commenting on other posts.

You have to invest time, if you want to enhance the visibility of your personal brand. Investing time is a great strategy that you can use. No matter how busy people are, they invest their time on commenting on other posts.

If they can, why can't you?

Keep improving yourself everyday. expand your network everyday. Connect with new people and and look at what they are doing on LinkedIn or any other social media platforms.

Be creative, improve your communication. Make it powerful and effective.

Learning is closely associated with visibility.

How?

When you are learning everyday, you refresh your mind and add new dimensions to your knowledge, you will look at problems in different ways. Therefore, with this learning you can provide diverse experiences to your audience. Thereafter, with consistency, you will enhance visibility.

Invest time on your personal brand. You won't regret.

Be an Influencer, not an Influenza,

Sasanka