How to unlock your creativity and share your ideas

I always wanted to be an artist, I always wanted to draw. My UK high school came with a choice between a focus on drawing, pottery, sculpture, and any number of options and I was immediately drawn to the drawing class. Pun intended ;-)

The epitome of my limited talent was this line sketch of a friend lying on the floor in my apartment and I still love that I have it as a reminder of him. As you can see it is not particularly impressive — especially the disproportionate leg length!

Are we all creative types?

I never really felt I was creative, over 26 years of office work convinced me I was organised, structured, logical…but not creative. Then one day someone said “wow, you are so creative” and I couldn't understand why they thought that.

Turns out that creativity is not just for the “artists” of the world. Creativity, just like ideation and innovation, is a prerogative for all of us. Creative problem solving is a creative tool many a manager can use. Solutions can be innovative and impactful. Even accounting can be creative, but ahem, that’s not always legal.

So how do we unleash our creativity?

I came across the book The Artist’s Way by Julie Cameron. Originally written as self-help book for people on an artistic recovery, it includes tips to unlocking creativity and gaining self-confidence. Simple tools like the “morning pages” help individuals to spill all their random and distractingly logical thoughts on to the pages, and thus enables them to make space for more ideation and innovation.

My colleague, Steven Mc Auley, unleashed his creativity with the book “Sketch Thinking”, and business partner Christoph Burkhardt is a spectacularly talented artist! Sketch thinking can have unexpected and wholly astonishing results in the corporate world of overdone PowerPoint presentations.

Draw for diversity

Words can be deceptive. We think we are explaining ourselves in a clear fashion but words mean different things to different people. Words are prone to error, to misinterpretation, and often mean something different to each person involved.

We often talk past each other, we think that we are being clear, but it’s not clear to everyone. For example what does “strategic plan” mean? Different things to different people: the M&A lead thinks it’s focus is expansion and growth; the IT Manager think it means a technology strategy; the Marketing Manager thinks it means a marketing campaign; and the CEO thinks it means all of the above, and so on…

To transcend cultural and global diversity, have you thought of drawing the solution? Expressing a thought, an idea, a solution, is simpler to do in a quick drawing. Imagine sketching the solution on the whiteboard, so everyone can understand it!

Be memorable

International teams and virtual meetings are more common, but words are overused and overdone. Be memorable, find a new way to express your ideas, all it takes is a little practice. I mean stick figures can still represent people but it’s not always easy to express an idea in drawing ether, without a little practice. For example: How can you express the term cold? Do you mean like an ice cube? Do you mean a person feelings cold? Do you mean a person who is cold in personality? 

“Common understanding is the basis of innovation!” — Steven Mc Auley

Innovation is about one person solving a problem for another person. If we consider people in each step of the equation then people will relate to the solution and have a feeling about it, that they will remember. Consider this at every opportunity “What does that mean to someone?”

Don’t say it, sketch it!

Find your own way to unleash your creativity, your ideations, your innovation, any way you can. Then present it to your colleagues at the next in-person or virtual meeting, use a physical or digital whiteboard and sketch your question or solution. 

You and your colleagues will be surprised by the incredible results and how it opens the door for collaboration and discussion!

Read full article on Medium | Instagram: TinyBox | Image Design: Rat Design

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