How to unlock best-in-class taxonomies: Insights from Streetbees ????

How to unlock best-in-class taxonomies: Insights from Streetbees ????

Understanding taxonomies can transform how your business utilises data. At Streetbees, we use our extensive experience to develop taxonomies that convert qualitative conversations into measurable, actionable insights. Over the past nine years, we've delivered over 35 million conversations and completed more than 3,000 projects for 185+ world-leading organisations.

Our end-to-end research platform, SBX, creates best-in-class taxonomies by combining this deep human expertise with advanced AI. SBX not only tailors each taxonomy to its research use case but also offers flexibility. This means clients will soon be able to tap into that knowledge, whilst influencing how their data is labelled, ensuring that their insights are as relevant and useful as possible.

We've just published a series of blogs with our in-house expert and Product Taxonomy?Manager, Daisy Morrison , delving into the role of taxonomies in insights. We explore their significance in market research, both historically and in the future.

Check out the three blogs below:

1. Understanding taxonomies: The Streetbees approach

In this blog, we explore what makes a good taxonomy and how Streetbees has developed an AI-powered system that blends human expertise with automation. Discover how our tailored, flexible taxonomies ensure that your data is organized for maximum impact.

Read the full blog here


2. Taxonomies vs. Ontologies: Understanding the differences and their place in market research

Explore the key differences between taxonomies and ontologies and how both play a crucial role in market research. Learn how Streetbees combines these approaches to provide a more comprehensive understanding of complex datasets.

Read the full blog here ?


3. The Evolution of Taxonomies in Insights: Past, Present, and the Possible

Take a journey through the history of taxonomies and see how they have evolved to meet the demands of the digital age. Discover the future trends and how Streetbees is leading the way with cutting-edge taxonomy practices.

Read the full blog here

Meet our in-house taxonomy expert behind these insights: ? ? ? ? ?

Daisy Morrison is Streetbees' Product Taxonomy Manager. After joining the Operations Team in 2018, she transitioned through roles in Field and Processing to eventually take on Taxonomy, founding the team and growing them alongside our expanding list of clients and categories. With the transition to an AI-led product, she now works on ensuring our SBX product is grounded in best-in-class taxonomy practices, building tools and features that support optimum data classification.

Want to learn more about how we get cutting-edge insights using?SBX? Head over to our website here or get in touch with the team by replying to [email protected]


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