How To Unlock 7-Figure B2B Sales with Next-Level Prospecting

In the fast-paced world of B2B sales, the question is always the same: How do you cut through the noise? How do you not just capture but sustain attention? If you're a B2B consultant, coach, or service provider striving for seven-figure success, traditional prospecting techniques alone won't cut it anymore.

The Untapped Powerhouse: Sales Assets

Why Sales Assets Are Crucial

The 21st-century business environment is complex and highly competitive. Sales assets—think webinars, whitepapers, video testimonials—are not mere add-ons; they're the sinews that build your business body. These assets can offer compelling answers to the questions your prospects haven't even thought to ask yet. You need a minimum of 10 rich, value-added pieces of content that clearly showcase your unique solution and expertise.

The Golden Tip: Create an inventory of at least 10 content pieces that do more than just showcase your product or service. They should embody your brand's values and mission. Make these available across multiple platforms for maximum reach.

A Real-Life Example: Consider Masten Solutions, a Financial Advisor development consultancy. They produced a series of webinars featuring industry experts discussing transformative advisory practices. This move didn't just elevate their brand; it created a 2060% surge in engagement from decision-makers.

An Inspiring Story: David, a B2B consultant in professional coaching, was grappling with a static client base and diminishing returns. The game-changer for him was turning his free e-book on "Revolutionizing Team Productivity." into a YouTube video. This asset became the cornerstone of his outbound campaigns, quadrupling his conversions within a quarter.

The 7-Hour Rule: Building Trust Through Content

Why the Rule is Pivotal

The current wisdom suggests that a prospect needs to consume approximately seven hours of content from you to build enough trust for a business transaction. So, if you're posting images of your vacation in Greece or your latest luxury purchase, it's time for a pivot. Your target audience cares more about your expertise than your escapades.

The Golden Tip: Ensure that your content offers actionable insights. The focus should be on educating the prospect, solving a problem, and delivering transformation.

A Real-Life Example: Bliss In Being, a professional coaching company, realigned its focus from posting images of 'successful living' to creating in-depth articles, short-form content, and podcasts on transformative leadership principles. Result? They landed two corporate contracts that tripled their Q4 revenue.

An Inspiring Story: Samantha, a leadership coach, was initially hesitant to showcase her intellectual assets. However, after pivoting her content strategy, her whitepapers caught the eye of HR directors at two Fortune 500 companies. She signed both contracts within a week.

Be the Narrator, Not Just a Character

Prospecting is a journey, one that's filled with multiple touchpoints and avenues for building a relationship with your potential customers. As you employ the power of sales assets and mindful content, remember that you're building a narrative. Your aim should be to turn each prospect into not just a customer but a loyal brand advocate.

Your audience needs to know more about your business than you could imagine, before even hopping on a call with you. And this is achieved not by touting features but by building a compelling, trust-building story around your brand. That's how you don't just reach but sustain seven figures in B2B sales.

It's not just about the hustle. It's about the strategy.

Are you ready to write your seven-figure narrative?

Book a call with our team to find out if our prospecting systems would be a good fit for you and your organization.