How Unique Perspectives and Cognitive Abilities Supercharge Innovation in the Workplace.
Michelle Raz
Founder Raz Coaching Services for neurodivergent communities, Author, Board Member, Forbes Coaching Council, ADHD Expert, Executive Function Specialist, Founding member of The Octopus Movement & Non-linear Advocate
As someone who works closely in the field of neurodiversity, I've seen first-hand how valuable the unique perspectives and problem-solving skills of people with different cognitive abilities can be in the workplace. But for a long time, many companies have not recognized this potential, leading to missed opportunities and the exclusion of diverse talent.
Thankfully, this is beginning to change. Companies are now recognizing the value of neurodiverse individuals in their workforces and are seeking ways to leverage their strengths. One powerful approach is through employee advocacy programs, which allow employees to share their experiences and perspectives on social media and other platforms, showcasing the diversity of their workforce and connecting with audiences in authentic and meaningful ways.
One inspiring example of this is the software company Auticon, which exclusively hires people on the autism spectrum to work as software testers and consultants. The company recognized this group's unique skills and abilities, such as their attention to detail, analytical skills, and focus, which make them well-suited to certain types of work.
Auticon developed a recruitment and training program that focuses on identifying and nurturing the unique skills of autistic individuals and created a workplace culture that values neurodiversity and inclusivity. The results have been remarkable - Auticon's workforce comprises highly skilled and dedicated software testers and consultants who provide valuable insights and perspectives to clients. They are able to spot patterns and trends that others might miss and stay focused and detail-oriented even in complex and challenging work environments.
The success of Auticon highlights the potential of neurodiversity in the workplace and how companies that value diversity and inclusivity can create new opportunities for employees and achieve success in their business endeavors.
Another inspiring story is that of Brad Smith, the former CEO of Intuit, who recognized the value of people with cognitive disabilities in his company. Smith launched the "Design for Delightful (D4D) Accessibility" initiative to make Intuit's products more accessible and user-friendly for people with cognitive disabilities. As part of this initiative, Smith hired people with cognitive disabilities as testers and consultants, providing valuable feedback and insights that helped improve the company's products.
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The initiative not only improved the overall user experience for all customers but also positively impacted Intuit's culture and reputation. The company became known for its commitment to diversity and inclusion. This program created a more inclusive workplace where people with cognitive disabilities were valued and respected for their unique perspectives and contributions.
All levels in a company can benefit from this type of training. An excellent example of someone who reached the management level through DEIB (Diversity, Equity, Inclusion, and Belonging) programs is Susan, an employee at a manufacturing corporation. Susan, who identifies as neurodiverse, began her career at the company in an entry-level position. The company's commitment to DEIB initiatives, including targeted neurodiversity training and mentorship programs, allowed her to thrive in the workplace.
Through these programs, Susan developed her unique cognitive strengths, honed her problem-solving skills, and built strong relationships with her colleagues. As she progressed in the organization, her innovative ideas and ability to approach challenges from a different perspective gained recognition. As a result, she was promoted to a management position.
Susan's promotion had a significant impact on her corporation's ROI in several ways:
These stories show that recognizing the value of neurodiversity can drive innovation and success in the workplace, leading to increased profits, improved products and services, and a positive impact on society. As more companies embrace the unique perspectives and skills of people with different cognitive abilities, they can create a more inclusive and diverse workforce, enhancing their reputation and creating new opportunities for growth and success.
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