How a Unicorn Company is Moving at Startup Speed: 7 Big Moves in One Month by Zomato

In the world of business, unicorn companies—those valued at over $1 billion—are often seen as giants that move slowly due to their size, complex hierarchies, and established processes. However, there’s a unicorn that’s shattering this stereotype, operating like a scrappy seed-stage startup, constantly innovating and iterating. In just one month, this company has made seven significant moves that could easily be separate business ventures on their own.

What’s the secret sauce? It’s about keeping the startup DNA alive—maintaining agility, a willingness to experiment, and an unrelenting focus on growth and user experience.

1. Launching a Ticket Reselling Platform: Expanding the Ecosystem

Just hours ago, this company announced its entry into the ticket reselling market. With this move, they are expanding beyond their core offerings to create a more comprehensive ecosystem. The ticket reselling platform aims to cater to both buyers and sellers, adding a new revenue stream while keeping users within their ecosystem.

Why it matters: Entering the ticket reselling market is a strategic expansion that not only diversifies revenue but also strengthens user engagement. It keeps users within their app ecosystem, enhancing stickiness and loyalty.

2. Acquiring Paytm’s Entertainment and Ticketing Business: A Strategic Acquisition

Earlier this month, the company closed a massive ?2,048 crore (about $250 million) deal with Paytm to acquire its entertainment and ticketing business. This acquisition is a bold move to dominate the “going out” space, adding significant value to its platform.

Why it matters: This acquisition positions the company to become a one-stop-shop for all entertainment and going-out needs. It also shows the company’s readiness to invest in growth through strategic acquisitions, strengthening its position in the market.

3. Introducing the “District” App: Becoming an All-Things “Going Out” Platform

In September 2024, the company plans to launch its new app, “District,” aiming to be an all-encompassing platform for everything related to going out—whether it’s dining, entertainment, or events.

Why it matters: The "District" app represents a visionary step toward becoming an all-inclusive lifestyle platform. By consolidating multiple services into one app, the company can cross-sell and upsell more effectively while increasing its market footprint.

4. Group Ordering for Food Delivery: Simplifying Group Dining Experiences

On the food delivery front, they’ve rolled out a new feature called ‘Group Ordering.’ This feature allows users to create a shared cart, simplifying the ordering process for groups, whether at work, home, or social gatherings.

Why it matters: Group ordering isn’t just a new feature; it’s a solution to a common pain point. It enhances user experience by making group orders hassle-free and may drive higher order values as more users participate.

5. Shutting Down “Legends”: Knowing When to Pivot

After two years of operating the “Legends” feature, the company decided to shut it down, citing a mismatch in product-market fit. This move shows their willingness to pivot quickly and cut losses where necessary.

Why it matters: This decision underscores the importance of knowing when to let go. In a fast-moving market, failing fast and moving on can save resources and redirect focus to more promising opportunities.

6. Restricting AI-Generated Images: Protecting Consumer Trust

In a move to improve consumer perception and trust, the company has restricted AI-generated images on its platform. This policy is likely aimed at enhancing authenticity and ensuring that users have a more genuine experience.

Why it matters: Consumer trust is a valuable currency in today’s market. By restricting AI-generated images, the company aligns itself with user expectations for authenticity, which could lead to increased brand loyalty and retention.

7. Order Scheduling Feature: Offering More Flexibility

Lastly, the company rolled out an order scheduling feature that allows users to book their meals up to two days in advance. This feature is particularly valuable for busy professionals who want to plan their meals ahead.

Why it matters: By offering more flexibility in meal planning, the company caters to a broader range of customer needs. This feature can boost order frequency and customer satisfaction, leading to higher retention rates.

Key Takeaways: Keeping the Startup DNA Alive in a Unicorn

Each of these updates could easily be a standalone startup venture. The company’s ability to launch new features, make strategic acquisitions, pivot quickly, and adapt to market needs demonstrates a rare agility for a company of its size.

1. Embrace Agility: Even as a large company, maintaining a startup mentality can drive continuous innovation and growth.
2. Expand Thoughtfully: Strategic acquisitions and expansions should align with the core vision and add genuine value to the platform.
3. Adapt and Pivot Quickly: Be willing to pivot and cut losses when something isn’t working. This not only saves resources but also keeps the focus on growth opportunities.
4. Enhance User Experience: Continuously seek ways to solve user pain points, whether through new features, improved policies, or added flexibility.
5. Protect Brand Trust: In an era where authenticity is king, safeguarding consumer trust should always be a priority.

The Power of Startup Thinking in Big Business

The world’s most successful companies are those that manage to retain their startup DNA—always iterating, always moving, always innovating. This unicorn’s recent moves serve as a powerful reminder that no matter how big you get, there’s immense value in thinking and acting like a startup.

For any business, whether you’re a fledgling startup or an established unicorn, the lesson is clear: Stay agile, stay bold, and never stop evolving.

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