How to Be Unforgettable

What’s inside this issue: How to stay top-of-mind to clients & prospects | 3 ways a newsletter will benefit your business | Why & how to make it “more letter than news” | How to get started without overthinking it

Your clients and prospects are busy. They don’t wake up thinking about you and your talents. If you want prospects (and even clients!) to remember you in their time of need - you need to remind them that you exist.

And the easiest way to do that is by staying in touch regularly with your own newsletter.

Don’t have one, yet?

Now is the perfect time to start one. LinkedIn has made it easier than ever to start your own newsletter right within the platform - in just 2 steps!

Besides helping potential clients remember you, having a newsletter (through LinkedIn or email) helps further your business in other ways, too…

1. It shows you’re serious. When you send out a regular newsletter (even once a month is enough!) it shows that you’re serious - and that you can deliver consistently, on time.
2. It’s a natural way to showcase your work. Whether you’re a writer, designer, coach, organizer, or other kind of creative, a newsletter gives you a quick way to share how you help people solve problems.
3. It sets you up as an authority. When you talk about what you know (especially what you know about their pain points) in your newsletter, in a way that’s helpful to the reader, you show that you “get” them. Now, this doesn’t mean you have to be an expert on everything you talk about. Simply sharing what you’re learning along the way is enough.

And while sending out a newsletter will benefit you in many ways, the content of it shouldn’t be about you.

So what should you write about?

"More Letter Than News"

If you’re never sure what to write about in your LinkedIn posts, and even more at a loss when it comes to a newsletter, check out my last Quick LinkedIn Tips issue for loads of ideas.

I know you’ll find that you can be helpful and showcase what you know without making it “all about you.”

Then, when you sit down to write, remember this piece of advice coined by my friend, the great Ann Handley :

“Your newsletter should be more letter than news.”

Isn’t that just perfect? It’s so good, I wish I had said it!

Here’s what it means to me:

1. Your newsletter should be personal. It should come from you, not from “a company.” It should address the reader as a single person, as if you’re writing directly to them. And it should feel like a note from a friend.
2. It’s written in your voice. A common refrain in the copywriting world is “write like you talk.” And with a newsletter, it’s even more important to sound like a real person, not a textbook.
3. Your personality comes through. Don’t hide who you are. Clients and prospects choose people to work with based on whether they know, like and trust them. And being yourself helps you establish all three of those things.

Watch this conversation from the Marketing Mentor Podcast between me and Ann Handley, where she shares her thoughts on bringing yourself into your content marketing:

Since a lot of creatives get “stuck” going back and forth about what to write about and doubting anyone will want to read what they have to say, here’s my number one tip:

Don’t overthink it.

Just follow the two steps to starting a LinkedIn newsletter, pick a helpful topic you can share, and write.

Remember, always, that your business is a laboratory for professional and personal growth.

Think of your newsletter as a place where you can run experiments. Try different topics and see what people respond to.

It really does not have to be perfect! (In fact, if it’s perfect, they may think AI wrote it.)

How to Get Remembered With Your Newsletter

When you need clients and prospects to remember you in their time of need, watch the Best Bits from our last Office Party with surprise guest, brand messaging specialist Lisa Mullis !

The Three Hallmarks of an Effective Newsletter:

1. It’s simple and easy to read.
2. It’s useful and relevant to your target client.
3. It’s “More Letter than News.”

Need more content ideas?

Find my 6 “Content Idea-Starters” in this past Quick LinkedIn Tips Issue: Could You, Should You Start a LinkedIn Newsletter?

NEW! Find Clients with AI Coaching Call

Did you know AI can shortcut your marketing process by finding actual clients for you??

If you want my help figuring out exactly how, book a one-on-one AI Client-Finding Coaching Call with me here.

Until Next Month ...

Have you started a newsletter? Share a link to it in the comments!

Ilise Benun, Your Marketing Mentor – Marketing-mentor.com

Subscribe to my Quick Tips newsletter to be inspired with ideas beyond LinkedIn to market your creative business.

And catch up on any QLTs you missed here:

• Ideas For Days: What to Write About on LinkedIn
• How to Speak Your Client’s Language and Still Sound Like You
• How to Identify High-Quality Prospects on LinkedIn
• Don’t Wait to Get “Discovered” on LinkedIn
• Outreach without The Obsession
• Announcing: LinkedIn Changes!
• Find Your Niche in 3 Steps - Here on LinkedIn
• Quick Wins = Engagement
• Posting vs. Commenting on LinkedIn
• How to Build Momentum on LinkedIn
• Fight “Postcrastination” Do This Instead
• 3 C’s: Essential Elements for LinkedIn Success
• Could You…Should You Start a LinkedIn Newsletter?
• Is Your LinkedIn Outreach Timid or Targeted?
• I Found My Focus for Using LinkedIn – What’s Yours?