How to Understand Your Customers Better Than Your Competition
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Hi there, and welcome back to b. Building from business.com. This is the highlight reel of the b. Newsletter — your digest of bite-sized news, thought and brand leadership, and entertainment. For the full-length version of the b., sign up here to get the full edition in your inbox two times a week.
In this issue, we’re diving into how top brands stay ahead with customer insights, uncover the five career stages every CEO goes through, learn when it’s time to move on from a job that no longer fits, get the real history behind the hard-shell taco, and hear from the former Jimmy John’s CEO on how he scaled a brand from 30 to 300 locations.
As always, our meme of the week offers a relatable knee-slapper to coax you back into flow state. Let's dive right in, shall we?
Bloomfire CMO: Outpace Your Competitors With Customer Insights
?? Drawing from his C-suite experience at Walmart, Amazon, and GE, Stradtman explains exactly how do top brands stay ahead of the competition? This celebrated Bloomfire CMO reveals the one area businesses should be investing in. Find out what it is.
Origin Story: Taco Bell Didn’t Invent the Hard-Shell Taco
?? Think Taco Bell pioneered the hard taco? Nope. The crispy taco was a hit at Mitla Cafe in the 1930s—long before Glenn Bell took the idea and franchised it into the fast-food empire we know today. Read the real history.
Hollywood B. School: When to “Unfollow” the Yellow Brick Road
???? Sometimes, your job just isn’t working anymore. Inspired by Wicked, here’s how to know when to move on. Read more.
B. Club: Confronting the Myth of the Fully Formed CEO
???? Think CEOs are born ready? Think again. In The Life Cycle of a CEO, executive coaches Claudius Hildebrand and Robert Stark studied every 21st-century S&P 500 CEO to map out the five career stages every leader goes through. From launch to legacy, find out the key traits that separate struggling from successful CEOs. Hungry for a quick read? Read our article, the top 40 secrets to success here.
On the Podcast: How Jimmy John’s Grew from 30 to 300 Locations
????? Gregg Majewski, former Jimmy John’s CEO, shares the secret sauce behind scaling a restaurant brand. Under his leadership, the sandwich chain exploded in size, and now, as CEO of Craveworthy Brands, he’s applying the same growth strategies to new concepts. Want to learn from a leader who knows how to build fast and smart? Watch the episode on YouTube or listen on your favorite podcast app.
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