How to Understand The Relationship Between Social Media and SEO
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Both SEO and social media platforms are a vital part of a business’s online presence and visibility, but how they complement and benefit each other is something we are going to discover in this article.
Are social media signals a factor in Google ranking?
The short answer to this question is no, at least not directly.
That seems like a firm no, but it is not as simple as that. Although social media signals don’t count as a factor in Google ranking, it isn’t completely detached. The reality is that social media and SEO work very well together.
How is social media connected to SEO?
As mentioned, social media can help with better SEO results through backlinking, quality content, and keyword implementation.
A backlink is a link from one website to another. It seems simple enough, but these links are very important for SEO.?
If your website gets many backlinks, Google will recognise this as an indication of how popular your site is and it will rank higher in SERPs. You can ask the?best marketing companies, and they will confirm to you this importance of backlinks to your website.
How can you optimise your social media strategy for SEO?
Let’s examine how you can adjust your SEO strategy for the top four social media platforms most commonly used for business.
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Linkedin, with close to?740 million?members, 35 million registered companies and around 310 million monthly users, is a force to be reckoned with.
Linkedin is a great platform for your business as it can help you get valuable connections and clients. Like other social media platforms, Linkedin can be optimised for SEO too.?
Here are a few tips on how to optimise your Linkedin profile for SEO:
1. Insert keywords in the right places
Put your keywords in the following section of your Linkedin profile:
2. Customise your URL for your Linkedin profile
Customise the URL for your Linkedin profile. Businesses with custom URLs are ranked higher in organic search results.
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Thanks!
Excellent points! All in all, using social media, SEO and any other channel ends up enhancing the company's entire online presence as one aspect feeds off the other. It's interesting to see how they all support each other in a truly cohesive marketing strategy.