How to understand the new language of business

Suppose my previous article encouraged you to try No Code Apps. In that case, I hope you will also retake my word and investigate keywords that will help you find your right customers on the Internet and attract traffic to your new app, software, or website you are developing.

Let's start by understanding what keywords are. To your surprise, I'm not referring to the plethora of acronyms you already know; I don't mean any programming code either. I am talking about the new language of business, the variable of change that will allow you to remain active on the web, the new way of thinking of the online market.

You will rely on them, SEO (Search Engine Optimization) and SERPs (Search Engine Results Pages) for a better search response of our business on the Internet.

Purpose of keywords for your business:

Keywords are the combination of words you type in the search engine when you want to find something. These describe the theme developed in a particular URL and facilitate its location through search engines, which track the content with their robots-algorithms to classify it and thus throw thousands of options from which you may find the solution for what you are looking for.

The consultancy considers keywords valuable dissemination opportunities that deserve a detailed, structured, and prioritized study within the efforts dedicated to digital marketing and positioning on the network.

There are three types of keywords:

? Generic (Head) or hyper-simple keywords with high search volume that have shallow conversion and are often difficult to rank for (e.g., "ball").

? Medium tail (Body), which, as its name implies, is a shorter and invariable version of the keyword (for example, "soccer ball").

? Longtail is a possible variation of the same word and shows a greater purchase intention than other keywords. We will continue with the same example of the user and the ball, now more accurate in its search (for example, "blue soccer ball with red synthetic leather").

Which of the above do you think has the grandest purchase intention? Perhaps the word "ball" is more generic and perceives more results, but clearly, the long-tail option would yield more specific alternatives with a high power of persuasion and purchase for the user.

Why do I need keywords for my business?

The power of influence of a keyword is such that it can shed information on the type of communication that your brand should have, as well as the focus on your strategic planning, the packaging of your product,, or the adaptation of your service to an emerging need. Before we start investigating them, answer the following questions:

1. Do you know whom you are selling to?

You may discover new consumer profiles in addition to the target audience you are targeting. This would imply creating different marketing strategies for each audience or niche, depending on the keywords you define your business.

2. Do you know how the customer is seeking your help?

The storytelling that the company communicates to the client (for example, "automotive solutions within your reach"). Another is the story with which the client writes what he thinks you offer (for example, "the best tires of the city" and that you be one of the first options he sees). Perhaps the client uses a keyword that you had not considered, and the ones you thought were "correct" respond to other needs that you still serve, but not precisely the ones you want to show.

3. After steps 1 and 2, start your keyword list.

Write a list with all the categories to which your company belongs (there are no limits and there are no good or bad categories) and for each one, write ten keywords. Once you have this list, you will choose more options from the following keyword search engines that best suit your value offer.

Ten most used tools to search for keywords

If we were to launch a glossary with all the new terminology, we wouldn't finish. In just one day, more than 100 billion searches are carried out on Google, and behind each search, there are new challenges, social phenomena, ad terminologies that the user will be curious to find.

Let technology do its job; here is a Top 10 SERPs so you can stay up to date with what your target audience wants:

? Google Keyword Planner (https://ads.google.com/intl/es-419_mx/home/tools/keyword-planner/)

You can find this tool within Google Adwords, and it helps you research the keywords according to your line of business and select the appropriate terms.

? Google Trends (https://trends.google.es/trends/?geo=MX)

If you want always to be aware of what is being discussed in your industry online, you have the best page. In it, you will obtain better use of resources, navigate within a simple interface, and choose the keywords that best suit your business. It shows you the results in real-time and the performance history of the words by geographic region or specific period.

? Ubersuggest (https://neilpatel.com/ubersuggest/)

Writing on it is one of the most common experiences today. It works under an autofill or predictive text method while you type the keyword; once you order it, it picks up complements for that word and lists them from A to Z.

? Long Tail Pro (https://longtailpro.com/)

As its name says, this tool helps you find long-tail keywords; it runs through Adobe Air and offers multiple benefits, including comparing the keywords you want and their impact on the competition.

? SpyFu (https://www.spyfu.com/)

If you also thought about "spying," you perfectly understood what this platform is about. It allows you to spy on organic and paid search competition, giving you 100% accurate data.

? KeywordSpy (https://www.keywordspy.com/)

It may sound similar to SpyFu, with the difference that in KeywordSpy, you can monitor results in real-time, which can be very useful if you want to see how your website ranks according to the keywords that your customers search for you.

? Ahrefs (https://ahrefs.com/es)

This page offers the all-in-one SEO service, where you can study what your clients are looking for, learn from relevant content in your industry, and track the progress of your web positioning.

? Bing Webmaster Tools (https://www.bing.com/webmasters/about)

This tool is as powerful as the Google search engine itself (for this reason, it is considered its direct competition). It allows you to obtain performance data of your site, and you can use free SEO tools, and improve the ranking of your website in the search results of your potential clients on Bing.

? Soovle (https://soovle.com/)

This free platform is a keyword search engine that gives you different terms for various search engines, such as Google, Bing, Yahoo!. It throws additional suggestions for the duration that you include in the search engine.

? SEMRush (https://es.semrush.com/)

With this tool, we can analyze the words we have chosen and learn more about who uses them, how they use them, and how often they use them to obtain competitive advantages.

SEM (Search Engine Marketing) to take advantage of your keywords

It's time to make the web work for you. I recommend that you consider including these keywords in some of the following sites for the algorithm to take effect and boost your digital positioning:

? In your company URL

? In the main title in the Home (first look at your website)

? In the content (without abusing, or later it will seem spam)

? In the meta description (that is, the first 40 words of the post)

Keyword research is almost the same as doing market research. From here arises the SEM discipline (Web Search Engine Marketing), with which you can support yourself to establish the structure of organic and paid traffic that you want to attract to your site.

Some of the terms you'll need to familiarize yourself with in addition to the ones I wrote above range from text ads, ad group, search networks, impressions, quality scores, CTRs (earned click-through rates), CPCs (cost per click), CAC (customer acquisition costs) and CPAs (costs per acquisition).

User (UX) possible. Remember that this new business language will help your company boost conversions on your website, whether in leads, engagement,, or higher income. In the same way, you will be able to obtain other benefits such as keeping your content successfully indexed, appearing on the first pages of search engines,, and guaranteeing your appearance in the desired search engines, since the algorithms change all the time on the best user experience.

The importance of people in the strategic approach is being renewed thanks to technological advances and active participation in digital media. By applying the Design Thinking mindset, we can understand this new world that surrounds us, be aware of the problems we face as companies, and be the first to find a way to solve them, determining the brand's language, generating empathy, and identification in the consumers.

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