How These Ugly Video Ads are Crushing it on YouTube:

TripleTen Online Coding Bootcamps has been scaling hard on YouTube and YouTube Shorts since 2023.

Here is an example of some of their ads and spend:

Let's see how they're doing it...

Step 1: Find a Relevant Trending ORGANIC YouTube Shorts Angle

The “What do you do for a living?” trend is two years old but still thriving on YouTube Shorts. For instance, one video has amassed over 21 million organic views.

TripleTen wisely chose this angle, as their offer focuses on providing new, better careers in tech.

Step 2: Turn it into an Ad

Watching TripleTen’s top ads reveals how they’ve leveraged this angle effectively. Here are two great examples currently scaling:

• Ad Example 1: This ad has garnered 3.6 million paid views in the past three weeks, with an estimated $150k+ ad spend. See the ad and landing pageside VidTao

• Ad Example 2: This similar format ad has achieved a whopping 6.7 million paid views since launching in March 2024. See all of TripleTen’s YouTube Shorts ads and landing pages inside VidTao

Key Takeaways:

Here's a simple 2-step framework:

Step 1: Find a relevant, trending YouTube Shorts/TikTok angle.

Step 2: Adapt the organic angle into an ad.

Now, let’s break down how TripleTen used this proven organic angle to create high-performing YouTube Shorts ads:

?? Similar Opening and Style:

• Both videos start with the same question: "What do you do for a living?" This instantly hooks viewers by using a familiar and trending format.
• The casual, street-interview style is maintained, featuring random individuals being asked about their professions.

?? Engagement and Relatability:

• The organic short showcases people with diverse occupations, keeping the content relatable and interesting.
• The ad follows suit but strategically includes a software engineer from Netflix, leveraging the popularity and aspiration associated with tech jobs and well-known companies.

?? Seamless Integration of the Ad Content:

• The ad smoothly transitions from the engaging question-answer format to introducing TripleTen by discussing the job and salary of the software engineer.
• It addresses a common pain point ("I'm in the wrong career") and naturally presents a solution ("there are actually some boot camps...") within the conversation flow.

?? Highlighting the Benefits:

• The software engineer mentions perks like remote work and travel, which appeal to many viewers.
• The ad emphasizes that TripleTen can help others achieve similar career benefits, making the viewer more receptive to the service.

?? Call to Action and Trust Building:

• The ad highlights that TripleTen graduates work at top companies like Netflix, Amazon, and Tesla, adding credibility.
• It also offers a guarantee of employment or a refund, reducing perceived risk and encouraging viewers to consider the boot camp.

?? Natural Conclusion:

• The ad ends with a friendly farewell, maintaining the same casual and conversational tone as the organic short.