How UCB, Takeda and Roche are adapting a more patient-centric approach

The modern pharma company is faced with the dilemma: how can we find that sweet spot between patient-centricity and profitability? While patient-centricity first took root in the R&D side of the business, its tendrils have now extended outwards, touching and engaging with every function…and commercial is no exception.

Yet we can’t help but ask ourselves - just how patient-centric is commercial pharma?

In eyeforpharma’s latest white paper “Patient Centricity Works” we delve into how you can find that ‘sweet spot’ between patient-centricity and profitability. Download it here: https://goo.gl/k56ymb

We worked with several pharma companies to bring you real examples of how this can work in your organisation including:

• UCB: On how you can make it personal
• Formalising patient-centricity across Sunovion
• The patient as at priority at Takeda
• Astellas strives to understand the patient experience
• Defining patient-centricity at AstraZeneca
• The patient is front and centre at Roche Diabetes Care
• Nestlé seeks to understand a new generation of ‘patients’

Access your free whitepaper with 7 industry case studies here: https://goo.gl/k56ymb