How two questions made a billion dollars!

Every once in a while, I get reminded of some pretty cringe moments in my life.

Several of those cringe moments happened a long while back, when I was new to home-based business. At least, that’s what it was called then.

I sat in I don’t know how many hotel ballrooms, with my latest kit of samples on my lap, eager and certain that what I had been told had to be true.

And what was the thing I wanted to be true?

“These products sell themselves!!”

“All you have to do is collect the money!!”

Soon after, I found out that was not true at all. In fact, there was much more to selling and customer interaction than I had understood then.

That education began with the simple question:

How?

How do you do this? How do you make people want what you have to sell?

It’s not just that you see what a great product or service it is you have to offer; anyone paying attention to you has to see this too.

Well…how do you do that?

That how comes in the form of two things:

1. People have got to realize they need what you (not just anyone: YOU) are offering to solve their problem.

2. People need to know something about you and why you are offering what you do.

In case you think that I am making that up, it’s a formula that built one of the biggest businesses in the world.

In post-World War II America, the United States embraced prosperity and progress. How America did that was by building a culture based on automobiles. The McDonald brothers leveraged this by building a restaurant that offered simple and moderately priced popular food without a lengthy wait so their customers could easily continue on their way.

The McDonald brothers understood that by bringing convenience to the marketplace, they also could leverage the lure of the car culture when they created their first drive-in restaurants. They let people know they understood that Americans wanted a faster pace of life and were ready to cater to those desires.

Those two pieces of information began and built a multi-billion dollar business.

What’s cool about this is that you can do the very same thing for your business.

?Ask yourself the same questions: why do people need what you have to offer?

What specific problem are you offering the solution to?

For example, it’s not enough to say things like “everyone wants to get healthy!” and expect your product to sell. You, as the business owner, have got to understand why people really need to get healthy.

What specific problem is happening in their lives? How does that make them feel?

Specificity is the key.

That is exactly why someone is going to respond to your message: you are talking directly to them, to how they feel.

And then, tell them why you know how they feel. Tell them something about yourself and why their problem is important to you.

That is the type of connection that creates prospects, turns them into customers, and then into repeat customers.

You can use this simple formula for every product you offer or will offer, as you grow.

This week, take some time and ask yourself these questions and write down your answers. It’s a good way to get to know more about the audience you are looking for to build your business.

It’s how you can begin to build or expand your own business.

To talk about your answers and what you can do with them, please DM me. I would love to talk with you about what you are doing!

And I can also tell you how I can help you continue to answer these two questions to further build your business!

I look forward to hearing from you!

Laura “Your Undercover Copywriter” Scott

#smallbusiness #entrepreneurship #SMB #businessowner #startup #coachingsuccess #leadershipcoach #careercoaching #lifecoach #mindsetmastery