How These Two AI Tools Have Saved Me Hours of Time
Blythe Brumleve
Host of Everything is Logistics podcast | Building: Digital Dispatch | Co-Founder: Jax Podcasters United | TMSA Board Member
Have you ever stared at your phone for what felt like 20 minutes but actually, you lost all track of time and space for three hours instead?
That's how I can compare the last year of AI tools in marketing: A lot of noise but which ones will make an impact?
ChatGPT exploded in popularity as the fastest app to ever reach 100 million users in a couple of months (before Instagram's Threads recently beat that record in days) and since the launch of the LLM chatbot, it's been an onslaught of new AI-powered tools announced nearly every day since. It's felt overwhelming at times to keep up with all of the news, try out the products fairly, and see how they can fit into my work processes—if at all.
It's also a brand new way of thinking about information which brings in a new way of doing things that has its own set of unique challenges at both a societal and psychological level.
Since I can't speak to the dangers surrounding Mission Impossible levels of AI, what I can speak to are the tools to help startups and solo marketers compete at a higher level.
After a year and a lot of time and money investment, two of those AI tools stand out from the pack...
1. Otter.ai
This note-taking app should be added to as many meetings as possible. This app plugs into your calendar and auto-joins your meetings, transcribes them, and then creates a list of takeaways. Everyone who attended the meeting gets a copy and can edit or highlight takeaways, create follow-up tasks, and more. All of this for around $200 annually.
Where the magic really happens is what you do AFTER you have these transcriptions.
Let's say you have one person in charge of marketing or a very small team. Hell, a large team can utilize this strategy too, but what you do is use a group email (eg [email protected]) that is added to invites on the sales team calendar. This note-taking app can record the conversation and then create takeaways for the customer plus the sales and marketing teams. Marketing can keep tabs on questions and concerns any prospects or customers make and create a content plan around that—and they can do it all without having to actually attend the meeting in the first place.
These transcriptions can then be fed into an LLM like ChatGPT or Bard, and you can create summaries, whitepapers, briefs, website content, or any other prompts you can think of.
Also think about the meetings you can attend and truly pay attention to the conversation without having to take an unnecessary and inefficient amount of notes.
It's a game changer for any company but ESPECIALLY the smaller teams who can use it to adapt and evolve faster than your competition.
.
2. OPUS
The toughest part of creating content is the distribution of that content. It took hours, sometimes days, to comb through your own videos to write down a time stamp and then edit a video, cut up a clip, add your branding, and then transcribe the dang thing—all before you create a catchy caption and upload it to a social media platform.
I say it "took" because the product from OpusClip has cut that time to an hour, max.
You simply take the URL of your YouTube video, paste it into Opus, and using AI, they identify key moments in the conversation based on certain words and phrases used. These clips can range from under 30 seconds to minutes long, include company branding, captions, and save you so, so, SO MUCH TIME.
Now, you'll likely still have to edit the correct spelling of people's names and companies; but that's to be expected with any transcription tool.
What's not expected is the price tag of around $150/year for 40+ hours of Opus processing time. That is, frankly, a steal.
If you're creating any kind of Zoom-based conversations, webinars, etc...consider recording them, uploading to YouTube as an unlisted video, and then using a tool like Opus to create social media-friendly clips to generate brand awareness for both yourself and your company.
I can't understate how much this tool has changed my content distribution process. For the curious, you can see a sample of these clips by checking out our Shorts on YouTube.
.
Want more bootstraped marketing strategy? Watch my latest on YouTube...
.
Freight Agents Wanted ??
Deciding on a freight agent program can make or break the future of your business. That's why SPI Logistics has spent the last 40 years?focused solely on building the best freight agent program in North America.??
If you're in freight sales with a book of business or already working as an agent and need better?back-office support such as admin, finance, IT, and sales,?reach out to the team at SPI today.
.
Alternatively, you can listen to our SPI freight agent podcast series here.
.
2023 Logistics Industry Trends Report????
It’s no secret that the entire logistics industry has seen its share of peaks and valleys–and now we have the data to prove it.
In this special episode with? CartonCloud COO Shaun Hagen , we’re checking the pulse of this industry using their 2023 Logistics Index report that surveys 2,000 employees working in freight. Using these responses, we can get a better pulse-check around burning issues like environmental sustainability, staffing, and other stats, such as the alarmingly high number of companies still relying on paper processes.
To download your free copy of the 2023 Logistics Industry Index, visit the?CartonCloud website here.
.
领英推荐
CargoCons?????
Freight industry conferences that 'Everything is Logistics' will be attending:
Where: Orlando, Florida
When: October 2023
.
FreightWaves : Future of Freight Festival
Where: Chattanooga, Tennessee?
When: November 2023
.
Where: Las Vegas, Nevada
When: February 2024
*This event is taking place DAYS before the Super Bowl in Las Vegas. So if you're interested in attending Manifest and also scheduling any VIP dinners/events, you'll want to make sure you register ASAP. They also just announced their first slate of speakers and sponsors here.
.?
Will you be at any of these events? Got an event you think we should be at? Comment below and let us know!
.
EIL Supporters???
Making great content takes a lot of time and we can only do that through our sponsors' support. Big thank you to these folks who help us continue to do what we do and level up the freight content game.
.
This Week's Audio Candy ???
A lot of beauty influencers were on the wrong end of social media criticism after they were flown out to factories in China by the clothing giant SHEIN. They got a chance to see the up-close logistics process but also weren't able to really get into the company's shady past when it comes to manufacturing. Grace Sharkey ?????? and I dive into this topic, plus the logistics of Sriracha, Titanic conspiracy theories, and so much more.
.
Gear up to unlock the secrets of a successful freight agent as we host an inspiring chat with Dino Del Grosso , an esteemed agent at SPI Logistics. He unwraps his journey of transitioning into the freight world, revealing how he discovered a company that became his professional family. As Dino paints the vibrant picture of SPI’s support-centric, family-oriented culture, it’s easy to see why he describes it as a place where agents truly thrive.
.
Like this issue? You'll love the podcast.
Everything is Logistics is hosted by?Blythe Brumleve, founder of Digital Dispatch where we help freight companies build a better website. Our podcast, Everything is Logistics (formally the company's namesake) has grown tremendously in 2022 and subsequently spun off into its own thing in January 2023.
Interested in working with our content team? Get more info via the links below…
.
Blythe Brumleve That was a good read, thx for sharing. Do you have a blog? I’m trying to find good content to reference for AI productivity!
Thanks for sharing your experience with these 2 helpful AI services ??
Next Trend Realty LLC./ Har.com/Chester-Swanson/agent_cbswan
1 年Thanks for Sharing.
Founder of Let's Eat, Grandma Resume Writing Service
1 年I love it, and quite the coincidence that I'm also writing about cutting time for this week's newsletter!
Develop relationships through podcasting ?? ?? | Empathy Encouragement Empowerment
1 年Blythe Brumleve Otter.ai is great ??