How to Turn Your Website Homepage into Lead Generating Machine

1. Fast Loading Time

The World is moving faster and so are the expectations of your potential customers , Well your website needs to keep pace with their speed. A research suggested that website that has more than 4 sec. of page load time generate 11% less traffic and 50% less conversion.

On a slower internet connection this ratio increases by 50% and user experience goes for a toss.

Moreover, there are more mobile searches than desktop, and this trend will continue to grow in 2017. Thus Having a mobile friendly website will reduce the potential risk of high bounce rate.

2. Tell a Story

Don’t just think of your home page as adding a few collection of information or presenting it as a catalog page. You need to tell a story in a funneled manner with the objective of keeping the customer/user engaged as the user scrolls down while reading the page and so while reading along the user gets the whole picture and sees all the things conveyed to him or her in a wholesome manner thereby winning the trust of the user.

Most websites fail to focus on the above aspects as they have nothing more than a slider that just focuses on a few info and also the footer which almost is a turnoff for most users.

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Read the details article here - https://www.digitallyright.com/blog/homepage-optimization-8-things-your-competitors-can-teach-you/