How to turn your LinkedIn profile into a landing page

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Today in 4 minutes or less, you'll learn:

? How to turn your LinkedIn profile into a landing page

? How to monetize your content traffic on LinkedIn

Guess what?!

Your LinkedIn profile is not your CV.

It’s SO MUCH MORE than that.

Your LinkedIn profile is your landing page.

I receive between 2-15 inbound leads through LinkedIn everyday.

And you can do the same.

This goes for people with a full-time job who has an online side hustle that they are monetizing AND founders of startups.

If you structure your LinkedIn profile it can work for you 24/7.

Just like your own website.

Convert your content traffic into inbound leads and monetize it 24/7.

It is by far the most effective way of building a business and a brand today.

Optimize for it and avoid missing out on the momentum.

This is the playbook:

→ Decide what you want to be known for

→ Update your profile

→ Post content that shows your expertise and builds trust

→ Convert traffic coming from your content to your LinkedIn profile into leads

Here's how

Here's the 6 most important things to update on your profile to turn it into a landing page and convert your traffic.

Top banner

Make your top banner on your profile memorable; people should instantly understand what you do and how you can help them.

Here's mine ??

Profile picture

This is your opportunity to make a great first impression. I recommend you to pick a photo that represents you well and helps you build credibility. I've never understood why some people choose a cartoon or some other picture that will lower their chances to be taken seriously and get replies when you network on LinkedIn. Choose wisely!

JUST FOR FUN

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??: Community and go-to-network is the way: Commsor ?? (watch this space.. )

??????: One remote job you should check out: Outbound Account Executive at Multiplier

Tagline

This is your short elevator pitch to get people to visit your profile and interact with you.?This is such a massive opportunity as this is what people see when you comment on other people's posts. Your tagline follows you everywhere on LinkedIn. Make people curious to find out more.

Here's mine:

"I help startups build revenue growth, audience & high-performing teams ?? | From 0 to $30M ARR"

Add link to Intro

Here's a great feature that I really HOPE LinkedIn let us keep ??

In the Intro section on your profile you can add a website link and a website text. This is cool if you have a website, podcast, a social media following on other platforms, or any other place you want to send people to. If you have several places, you can claim your Linktree or Matcha and add multiple links. Both are free.

Featured section

The featured section is where you can showcase how people can work with you with a clear call to action. I have chosen to highlight that people can book GTM consulting calls with me, sign up to my newsletter and work with me 1:1 to build their personal brand and audience on LinkedIn. You can also add Stripe for payments and Calendly to book calls with you directly.

About / Summary

As tempting as it is, don't share your whole life story here ?? You have a few seconds to grab people's attention. If your text is too long, you will loose the visitor. Pick selectively what you want people to learn about you.

This is the structure I recommend to people that I help to build their personal brands in my programs. Feel free to use it if you like. It's basically what I've done in the past, what I do today, previous results and how people can reach me.

Let's summarize:

1. Top banner
2. Profile picture
3. Tagline
4. Add link to Intro
5. Featured section
6. About / Summary

That’s it - there’s no need to over complicate it.

If you need more help, look at the bottom of this edition.

See you again next Tuesday.

Cheers ??

Hanna

PS. Catch up on past issues?here.

?? Work with Hanna

Whenever you're ready there's 4 ways I can help you:

1. I help startups build revenue growth, audience and high performing teams.?Let's work together,?reach out?here?or send me a DM.
2. Work with me 1:1 and build your personal brand. You will learn the exact strategy I used?to build 53,000+ followers?on LinkedIn and how you can do the same and convert content traffic into inbound leads. Learn more?here.
3. I help people and employers navigate the new world of work - for collaborations and speaking gigs see contact info below.
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