How To Turn Your Customers Into Raving Fans
Cathy Karabetsos
Investor l Mentor l Founder | Connecting You To People Who Matter Most | ?? WBENC l Host Go BIG or Go Broke Podcast ??
Creating a loyal fan base can help you cut marketing costs and save time — which you can then spend focusing on your business.
I saw a guy jogging near my home recently. That's not unusual. But the guy has an enormous Puma Hybrid Astro logo prominently tattooed on one of his biceps. It's apparent that he is a runner. But why would he permanently tattoo a running shoes logo on his body?
This might sound ridiculous, but this runner loves this shoe brand so much, he literally tattooed the "Puma" logo.
Customers like this are not just loyal; they can be better described as brand advocates. They feel so strongly about a brand and how it makes them feel that they want to broadcast those feelings to everyone they meet. So how can you turn your customers into raving fans?
1. Offer Something Unique
Forget listing your services, offering solutions, or telling your story: these actions are not pathways to standing out. Highlight the skills and experience that will help your brand's success. You may think you have a point of view, but standards of all purchased services— such as having good customer service or extensive knowledge of the industry—are not unique brand offerings.
Focus on harnessing your point-of-view instead.
Find your "WHY" and work your brand around it. That way, you can emphasize your brand's strengths, and most importantly—what differentiates you, and make you stand out.
2. Get To Know Your Customers
Real insight into the psyche of customers is important. With the right process and focus on key data points, information can be leveraged to improve customer experiences throughout the entire customer journey. Without knowing your customer's perspective in doing business with you, there is a huge probability of missed opportunities to enhance customer experience.
3. Delight Customers With Your Customer Service
Why does customer delight matter? Why should your business care? Well, here's some food for thought: It costs more to acquire new customers than to retain an existing one. Not to mention that a huge percentage of your consumers would pay more to guarantee better services.
Who doesn't love amazing service? People are willing to pay for it! But how do you get there?
- Listen to Your Customers
- Respond Promptly
- Be Friendly
- Be Timely and Reliable
- Focus on Great User Experience
4. Reward Your Loyal Customers
Most customers come and go. Then there are those who are loyal to the end. They deserve to be rewarded!
Saying what you do and doing what you say are two different things. A promise is words, but integrity is the lived and demonstrated experience.
Trainer | Coach | Communications Expert | People Manager
4 å¹´I've always been fascinated by the concept of loyal customers - the unicorns of the marketing world. Let's face it, very few customers would consider themselves 'loyal' to a brand. Scratch the surface of a long-term customer and I expect you'd find someone who either a) likes what the brand does for them - the product (the Puma runner is an extreme example of this), service or image association or b) doesn't have a good enough reason to move - this could be due to the effort required to move, rather than any sense of loyalty.? I work in digital self-service for utility and banking providers. I can't see any of my customers tattooing our logo on themselves any time soon. Most of them consider us as a "the best of a bad bunch" or a "necessary evil". The concept of customer 'loyalty' is a marketing invention and one that isn't always that realistic. Loyalty implies repeat business - a customer we don't have to spend money to attract to our product/service offering is always a find - but not all businesses have repeatable products or services. For instance, imagine you're building a house. You'll need a builder, landscaper and interior decorator. Now you may have a spectacular experience with them but, unless you're property speculator, you're not likely to need any of those services again for 5, 10 or more years.? There are many similar industries where, no matter how good?you are, your customers are unlikely to need to transact with you more than once in a blue moon. So yes, I aim to please and delight my customers wherever I can, but I don't really think of them as loyal
CEO Command Your Brand - We Book Podcasts ??? I Relate Public Relations to Real Events and Teach about the Roman Empire ?? Girl Dad of 3 ??
4 å¹´loyal clients help you cut marketing costs and save time - 100%! You may not even need to spend at all if all goes very well with your loyal clients, they'll do the marketing for you.
I help business owners with accounting, tax, and Due Diligence. ***We're hiring tax & accounting mangers & associates! In-person & remote. DM me ***
4 å¹´Concentrating on your customers is the biggest "key" to growing your business Cathy Karabetsos
Senior Marketing Manager | B2B Tech | Account Based Marketing | Demand Generation | Growth Marketing | T-Shaped Marketer
4 å¹´Simple yet easy to follow Cathy Karabetsos