How to Turn Your Business Into Your Legacy {The 5 Phase Playbook}

When you embarked on your entrepreneurial journey, it is often with a vision of building a legacy and making a lasting impact. You wanted to create something that would outlive you, leaving a positive mark on the world while providing for your family. However, as the challenges and demands of business unfolded, the path to legacy seems pretty far away.

But here's the truth: There is a roadmap to legacy. There is a step-by-step process that can guide you from being a solopreneur to building a business that stands the test of time. In this newsletter, I will share the key stages of this journey, helping you navigate the path towards a legacy business.

Stage 1: Sales -

Revenue is the lifeblood of any business. To survive and thrive, you need to generate consistent sales and have a steady stream of clients. While sales may not be your favorite aspect of entrepreneurship, it is essential for the foundation of your business.

Stage 2: Profit -

Beyond sales, it is crucial to focus on profitability. Profit allows your business to grow, expand, and invest in its future. It goes beyond covering your personal and family needs, creating a surplus that fuels further growth and sustainability.

Stage 3: Order -

As your business matures, you must establish systems and processes that go beyond yourself. You need to delegate and build a team to scale effectively. This shift from being the frontline worker to the orchestrator of your business is essential for creating a legacy that extends beyond your personal efforts.

Stage 4: Impact -

With order in place, you can shift your focus towards making a profound impact. It's about reaching as many people as possible and creating meaningful transformations. This stage is where your business transcends being just about you and becomes a force for positive change in the lives of others.

Stage 5: Legacy -

The pinnacle of your journey is when your business becomes a legacy. Think of companies like Apple and Nike—established brands that continue to thrive long after their founders. Legacy means creating generational wealth, making an enduring impact, and leaving a powerful legacy for future generations.

The road to legacy may appear daunting, but it is not insurmountable. By following this roadmap—from sales to profit, order to impact, and finally, legacy—you can build a business that stands the test of time.

The biggest mistake I see Men make is they rush ahead or do things in the wrong order. They key it to recognise where you currently are. The work towards the climb to the next level. If you would like help in doing so by all means reach out.

As men running "expert" businesses, you have the power to shape your future and create a lasting legacy. By progressing through each stage and building upon your successes, you can transform your business into a legacy that surpasses your wildest dreams.

Here is to your legacy,

Craig