How to Turn Your Blog Into a Lead Generation Machine

by Stewart Dunlop

As a small business owner, one of your main ongoing goals is (or should be) to continue bringing in new leads with the hope of expanding your customer base.

Strangely enough, we’ve reached a dichotomy of sorts. It has never been easier to reach out to potential leads – but it’s also never been more difficult, either.

On the one hand, unlimited access to the internet allows us to easily create content on our blog and broadcast it to millions of people with the click of a button.

On the other hand, the digital community is so inundated with content that actually getting people to engage requires much more than simply hitting “publish.”

Done well though, content marketing – blogging, in particular – can do wonders for your company in terms of generating visibility and building trust among your target audience. In the process of doing so, you’ll also begin generating more leads than you perhaps ever thought possible.

In this article, we’re going to discuss the fundamental steps for using your blog to generate a massive amount of leads that show a high probability of converting.

Let’s get started.

The Simple Four-Step Process to Turn Your Blog Into a Lead Generation Machine

First, it’s important that we make clear just how effective content marketing truly is as a lead generation tactic.

Regarding cost, content marketing is much cheaper than other methods. According to Demand Metric, content marketing costs a whopping 62% less than outbound marketing.

Not only is content marketing more cost-effective – it’s also more effective, overall.

Case in point: Kapost found that companies that focus on content marketing see 600% more conversions than those that focus on other methods. More specific to our purposes, companies that actively focus on blogging generate 126% more leads than those who do not.

Again, though: this success isn’t exactly typical. For a company to experience such results, they need to approach their blogging and content marketing initiatives strategically and methodically.

So, without further ado, let’s discuss how, exactly, do to so.

Create Content With a Purpose

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