How to Turn Followers into Customers

Let's be honest on Instagram, business is a little tough to grow, you always require to think out of the box to get followers and to engage with you. The main pain point is when followers unfollow your account. I won't say to post consistently like any other person on the internet. I will provide you a legitimate plan from which you can turn your followers into customers just by using Instagram stories.

but why Instagram stories? because in the year 2016 when Instagram stories launched no one expected it to become so popular that every day 600 million people are active on Instagram stories and it becomes a new way to use it as sales funnel.

 "TURNING FOLLOWERS INTO CUSTOMER IS EASY WHEN A FOLLOWER IS ALREADY KNOWS YOUR BRAND BECAUSE IT SHOWS THEY ARE ON THE MIDDLE OF THE FUNNEL NOT AT THE TOP."

Let's talk about the action plan required:-

Tip no 1 # Understand your customer 1 on 1 preference through polling.

Build a personal connection with the followers by putting Instagram stories of polling stickers and it is so efficient and effective that it will help you to know your customers' preferences better.

Here we go, Sephora uses Instagram stories for new products in the stories, to know what people’s choice. Whether its a red or neutral lip shade and that's how you know what her follower sally really wants.

How you can do it too??

Post your product pictures and ask your followers which one they liked whether option A or option B, whichever gets the highest response. Send an exclusive offer to followers in DM to buy that product and its most likely that the follower will buy it.

Here you build a personal connection and get sales.

Now tip no. 2# Use Instagram sticker slider to know the market response

Sticker slider shows how many people liked the product or not and how much they really like. For instance, if you launch a product, for example, a dress and put a slider sticker to present your followers. Whoever likes the product will be tracked by analytics from Instagram. Now, on the basis know your products worth launching it or not so people can buy from you.

Tip no. 3# Ask question tab for personal connection

Ask your audience what they want you to answer what are the questions they have for you?? its a clear win-win way to personalized your brand for the people and by the people, if they are having any doubt and question. Go ahead the extra mile for them to answer. People love those brands who connects to them and think its the best way to do it.

Tip no. 4 # Tips and DIY

People love to get value. People value those who value them. Show your customer by providing them valuable tips and DIYs based on your niche market. Especially in this COVID time. If you are having an apparel store show the followers how to make handmade masks so that they can protect themselves. Show them that you care for the community. This brings trust and faith and sales too.

Tips 5 # Behind the scenes

People purchase from those brand whom they trust and to gain the trust factor Show the human side of the brand that will help your followers to engage with you more. Make behind the scenes videos to showcase the story of your production area and record the video for 15 secs to 30 secs and your real story. People will love to see your story.

I HOPE THIS will be HELPFUL to you in some way to grow your brand and make sales. I tried to cover what I know in this article. If you liked this article and want to learn more about cool marketing stuff then don't forget to follow my Linkedin.