How to turn employees into internal influencers.

Is the C-level concerned about spam emails or a low engagement rate due to anonymous postings on internal platforms using a corporate voice that doesn't connect with the company's culture? Are you uneasy, too?

This is also a concern for?Gratia clients. "Emitting areas" are distant entities that eventually become irrelevant. Therefore, this snack ?? offers ideas on utilizing organic influencers to enhance engagement and optimize the effectiveness of your internal communications.

Oh, yes: for the sake of snackiness (or brevity, whichever you prefer), we'll break it down into two sections:

How to identify them.

How to empower them.

How to identify them: four indicators.

You don't need sophisticated tools to identify your natural leaders. Observe collaborators and look for:

1. Topic referents: leaders or referents of topics, businesses, and areas whose voice has authority.
2. Informal leadership: people who positively influence their teams without occupying hierarchical positions.
3. Communication skills: employees with the ability to connect with others and build solid relationships.
4. Experience and knowledge: employees (or necessarily leaders) with expertise in specific areas can share valuable information with their colleagues.

How to empower them: four vitamins.

Once you have mapped these people, let's empower them.

1. Train them: provide your influencers to communicate effectively, create engaging narratives, and use internal platforms responsibly. This can be internal training from the CCII team or external training from an expert in personal branding. If they don't feel like writing, be their ghostwriter and do it yourself, but their voice.
2. Empower them: allow your influencers to communicate in their style and connect authentically with their audience (always respecting the company's values and key messages).
3. Co-create engaging content with them: exciting stories, data, surprises, and messages that resonate. Don't be afraid to use different formats, such as videos, GIFs, or infographics. And don't forget humor (hello, memes!).
4. Use analytics: leverage data to measure your participation's reach, engagement, and results. Measure the timing, formats, and places where you publish. Learn everything and adjust based on that.

And does it work? Hey, we wouldn't write this snack if it didn't work.

Finding your internal influencers empowers your company voice: They humanize, bring people closer, give credibility, multiply conversations, improve what we say, and increase engagement. Engagement is not something ethereal; it directly impacts profitability. A Gallup study (2022) shows that companies with high levels of engagement are 21% more profitable and increase their profits up to three times faster than their competitors.

So, while they are not the only lever to achieve this, organic influencers are a key enabler of profitability.

And it ends (or begins, if you put it into practice).

We want to close this snack with a brief reflection: all your internal communication platforms can be enhanced with the touch of people whose positive influence can generate engagement, closeness, and connection.

Thus, identifying, supporting, fostering, and replacing team members is essential for IICC teams. Although this process is straightforward, it demands methodical consistency, as it significantly influences culture and long-term outcomes.

No more.

No less.

For a deep dive into this article, visit the podcast episode.

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