How to Turn Any Story into Revenue in Less Than Two Minutes

How many words does it take to sell an idea? It depends on how you choose to sell it.

The most common approach for most entrepreneurs and thought leaders is to go through all the features and benefits of their solution and hope the prospect sees the value. With this approach, it could take thousands of words and possibly hours to sell the idea. Or, one could take a different approach; a more streamlined and interesting approach. I call it the “Sales Story Method?.”

According to the National Center for Voice and Speech, the average conversation rate for English speakers in the United States is about 150 words per minute. I challenged myself to see if I could sell an idea in two minutes or less; under 300 words.

I decided to try it out.

At a virtual networking event, I told the following true story.

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It’s February 2018 and I’m sitting in my office in Ottawa and I’m on zoom with Grant, a speaker and corporate trainer. He tells me he has this amazing and unique process for helping businesses make mission-critical decisions in situations where the consequences of failure are high, but he can’t seem to get his prospects to understand the process and he keeps losing the sale to his two competitors.

Grant decided he needed to find a better way to explain his unique concepts so his prospects would understand the value and want to hire him, so he hired me to help.

About 6 months later Grant calls me back and he’s super excited. He tells me he recently competed with his two competitors for a massive training contract with Google and using his new techniques for presenting his unique process, he won the contract because the decision makers finally saw the value in his work.

That’s what I do!

I teach entrepreneurs and thought leaders how to craft and deliver their sales message in a way that their prospects understand, and want to buy their big idea.

So if you have a unique or complex idea and your market just doesn’t quite get it, visit my website at www.stevelowell.com and let’s chat.

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That story is 214 words and took me one minute and eighteen seconds to tell.?

After I told the story, I started getting private messages from people asking me how I can help them with their sales message.

I have taught this process all over the world and it truly works! Here’s the basic outline of the process:

1. Find a client story that demonstrates the jist of what you do.
2. Break the story down into 3 components: conflict, decision and discovery
3. Add the 4 magic words: “that's what I do”
4. Insert your unique selling proposition
5. Make a call to action

Let’s explore how my story about Grant follows the process.

1. Find a client story that demonstrates the jist of what you do: Grant is a perfect example of a high-end client for me and his situation demonstrates what I do.
2. Break the story down into 3 components: conflict, decision and discovery:

• Grant’s conflict: He can’t get his prospects to understand his idea and he’s losing sales.
• Grant’s Decision: He decided to come up with a better way to present and so he hired me to help
• Grant’s discovery: When he used the system I taught him he closed a massive deal

1. Add the 4 magic words: “that's what I do”
2. Insert your unique selling proposition: “I teach entrepreneurs and thought leaders how to craft and deliver their sales message in a way that their prospects understand, and want to buy their big idea.”
3. Make a call to action: “So if you have a unique or complex idea and your market just doesn’t quite get it, visit my website at www.stevelowell.com and let’s chat.”

By learning how to properly craft and deliver a story using the “Sales Story Method?”, you can turn any relevant story into a great call to action and entice your prospects into a sales conversation.

The “Sales Story Method?” is all part of a bigger process called “Deep Thought Strategy?".? It’s a methodology that helps you sell more by competing for less, and learning how to bring stories into your sales process properly is a part of that.

To learn more about “Deep Thought Strategy?” and how to use the “Sales Story Method?”, post a comment to this article and ask us about “The 1-Minute Story Template?” or visit our Facebook group at Coaches/Consultants: Emerge as the Unmistakable Authority & Make More Sales.