How will a Trump presidency impact gaming?
The end of the year is nearly here – keep going strong through December with these games growth resources!
Games & Marketing Insights
Is a Trump win DOOM or BOOM for gaming?
Dive into the potential impact of a second Trump presidency on the gaming industry. We cover the good and bad of Trump's expected policies – and how they will impact gaming, advertising, and the emerging technologies these industries rely on.
Mainstreaming Web3
The games industry is undergoing a paradigm shift as Web3 tech integrates with traditional game experiences. Explore how Web3 gaming is evolving, its challenges, and its potential with experts from Adjust, Immutable, Eyeball Games, and Upptic!
Creative tips you need
Upptic's creative team breaks down the latest trends in advertising, warns marketers about outgoing fads, imparts creative best practices, and shares how they're adapting to an increasingly AI-driven world.
Q3 marketing soars
Digital ad spending is on the rise, with platforms like Google, Reddit, and Snap showing strong Q3 earnings. Learn what's driving this surge and whether it will stick around for Q4.
领英推荐
Q4 games looks rocky
Earning reports reveal that the games industry had a stellar Q3 2024 – however, the outlook for Q4 looks to be much more tempered. Discover what to prepare for in coming months.
Tech test your game
The?soft launch of a game is an important phase in its journey to market readiness. At its foundation lies the tech test. Learn why a tech test is so critical – and how to do it right so you save time, money, and resources down the road.
UA strategies for scale
Explore various user acquisition strategies, common challenges, and actionable tips to help you effectively scale your games to huge audiences!
Measure smart, grow fast
Know your ROAS, maximize your ROAS
With Upptic's growth platform, not only can you measure and understand the impact of every ad dollar across your entire portfolio (even iOS attribution is solved!) – but you can forecast your budget spend and see where you're heading in order to quickly iterate and effectively optimize your marketing dollars!