How To Treble Sales Through Your Website

There are four components to our Marketing Equation.?

The first two components are Interrupt and Engage.?

Interrupt – you MUST enter the conversation taking place in the head of your prospect.???There’s a problem they have that?they don’t want… and??

Engage - there’s a?result?they want but?they don’t have.??

This is where we implement the first two components of the Marketing Conversion Equation… Interrupt and Engage.??

The headline is?the Interrupt, and it must address the problem they have and don’t want. The sub-headline is the Engage. It MUST address the result they want but they don’t have. The engage offers a solution to the problem they don’t want.?

With your website: if you don’t get a prospect’s attention with 3-5 seconds they are gone for good. And that is the job?of the interrupt?and?engage.?

Now let’s look at the third Conversion Equation component… Educate.??

You must provide information to your prospects so they can make an informed decision to buy what you?have to?sell them. The so-called information on most websites is information about the company and what the company does. Most prospects on the buyer’s journey are looking at WIIFM…?What’s in it for ME? They don’t give two hoots about what the company does at Christmas time with their warm and friendly staff.??

And that brings us to the final component of the Conversion Equation… the Offer.?

Remember the movie the Godfather… and when Marlon Brando says... ‘Make?'em?an offer they can’t refuse!’… Well… that’s what you’ve got to do to get them to purchase from you.?

When your offer is to “call me,” that basically says “let me sell you” to your prospects. We are so used to getting non-stop sales pitches these days that we resist calling anyone with every fiber of our being. Most people these days won’t answer their phones unless they recognize the caller ID. This type of offer is called an incentive offer, and incentive offers only work for common purchases, emergency situations and impulse purchases.?

And remember, most prospects don’t buy until they have been exposed to your messaging somewhere between 5 to 12 times. If you tell prospects to “call you,” and most won’t, how do you keep marketing to them? Obviously, you can’t. The secret to effective marketing is to offer what most prospects truly want… INFORMATION!?

What if you could have something like this on your website… “enter your first name and email in the box to the right, and I'll send you a series of 60-second techniques that will immediately help you with da de da de da.” That offer is ZERO risk to a prospect, and it offers them something they truly want… a?solution?to their problem.?

They can receive it by simply providing their name and email address… WITHOUT having to speak to anyone… or be subjected to any type of sales pitch. Let’s say the offer on your squeeze page says… “Learn the Secrets to Gaining?and?Maintaining Complete Control Of da…de...da…de…da In Less Than 60 Seconds.” Is that a highly compelling offer that would appeal to?a majority of?the prospects directed to this page??

And why do we call this a squeeze page? There are NO navigation buttons on this page to distract the prospect. In fact, there is only ONE action they can take… enter their contact information. Otherwise, they must close the page completely… and if they do, THAT is when we can redirect them to your main website to see if there is something else that might grab their attention.?

That informational offer provides them with proof?that?you can get them the results they’re looking for, and then within that information is an offer for them to submit their order, which they are now more likely to do.?