HOW TO TREAT YOUR CUSTOMERS TO GENERATE RECURRING SALES.

Poor customer service has become a norm for businesses everywhere. It’s one of the “best practices” businesses looking for more sales should look out for. Great customer services can overcome poor marketing but it’s very difficult (and expensive) to replace poor customer service with even the most exceptional and persuasive marketing.

Think about it, can you recall a recent experience where the customer service was very bad? I’m sure you can. Again, think of places you have spent your hard-earned money; a restaurant, a supermarket, a gas station, a grocery store, a hotel, an online merchant etc. How many of these had poor to average service? How many stood out with a good customer service? Most don’t seem to care about it, even though they say they do.

Yes, I know what you might be thinking, “there are some customers that are impossible to deal with”. It’s normal to encounter customers that are impossible to deal with. These are generally small bumps in the road and don’t constitute bad customer service. Business need to start treating there customers as mini-gods. A good customer experience can serve as a tool for the business through word of marketing which is arguably the best form of marketing for a brand.

In a recent study, 95% of respondents said they usually tell at least one other person about a bad customer experience with a company, while 54% said they share it with at least 5 other people. Let us do the reverse, what if 95% of the respondents tell at least one other person about a great customer experience, while 54% share their experience with 5 other people. Do the calculation and think over it.

A business or a company today can be a customer in need of a service tomorrow. And if you experience poor customer service such as a rude or a discourteous behavior, poor attention to details, long wait times and response times, unfulfilled promises, lies and deception, company reps with lack of experience and knowledge, unresolved complaints. When you think about it, if you are delivered the above services to yourself as a customer, how will you feel? Wouldn't you be frustrated, angry, disappointed, or even irritated? Wouldn't you complain or demand for a better treatment? Or will you still want to do business with such company or business?

Fortunately, in my quest for answers I came across a post which explained succinctly why businesses should pay attention to their customers, because without the customers there won’t be sales. And no sales mean no profit for the business. It’s called THE 10 COMMANDMENT OF SALES. I would advice every business to emotionalize this commandment.

1.     A customer is the most important person in any business.

2.     A customer does not depend on the business; the business depends on the customer.

3.     A customer is not an interruption on the business; he is the purpose of it.

4.     A customer is part of the business, not an outsider.

5.     A customer does the business a favor when he calls; the business is not doing him a favor by being there.

6.     A customer is a real person with feelings very much like my own.

7.     A customer does not want to argue or match wits with me

8.     A customer deserves the best and most courteous service the business can give.

9.     A customer is a person who brings his wants. It’s the job of the business to fulfill them.

10. A customer is the one who makes it possible for the business to exist.

You will agree with me that these commandments are worth emotionalizing. And if after reading it. And you are still wondering why you are experience low sales or why you have a low customer lifetime value. The answer is not far-fetched. Customers are the lifeline of any business, treat your customers better and your business will be better.

My name is George Nduamaka. I’m a budding writer/copywriter. I’m interested and looking for opportunities to explore my writing skills. I’m interested in working with any individual/ organization on any writing project for free (limited time offer). I’m also open to exchange /sharing of ideas.

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