How to treat premature idea ejaculation

If you are an innovator, bad rebel or corporate troublemaker in an industry or company that is highly resistant to change (HINT: name one that isn't), then the last thing you want to do is to let your great idea out of the bag before it's time. Premature idea ejaculation (PIE) will target the corporate immune system and your project, idea or "disruption" will generally be DOA and leave you and your idea sex partners unsatisfied. So, the best thing to do is to innovate your heart out, but, just don't let anyone know about it until the time is right to show it the light of day. Here's how:

1. Don't buy into the hype about how everyone wants you to innovate, when, in fact, all your bosses want you to do is toe the line, execute the business model and put points of the board so they can get a promotion or bonus.
2. Fake it till you make it.
3. At the job interview, say exactly what the interviewer wants you to say. Examples of what not to say are 1)"I want to put you and your business out of business". 2) "I want to get into your medical school so I can launch my digital health startup without doing a residency.
4. Find the right sponsors who won't betray your confidence
5. Using the frog in the boiling water strategy. Introduce your ideas for change is such small increments that the frogs won't know the water temperature is at boiling until it's too late.
6. Have your team members sign a secrecy blood pact
7. Find a scapegoat. Give credit for your idea to someone else who is clueless about the consequences of innovation failure in your organization and how it can lead to career suicide.
8. Never, ever mention Uber as a business model
9. Create a shrine to Elizabeth Holmes in the surgeon's lounge.
10. Practice the start-stop technique. When you feel that it is too early to spit out your idea, stop and regroup.

These days, we hear a lot about MVPs, customer discovery and design thinking. However, there are circumstances, like having a product looking for a solution or when you are suffering from paralysis by analysis when ready-fire -aim makes sense.

Premature idea ejaculation (PIE) is frequently under reported, so we don't know its true incidence or prevalence. It is an embarrassing condition so many sufferers are reluctant to report it and some stop having ideas as a result. An alternative option is to practice pelvic floor exercises while at your standup desk or practice mind game masturbation to get those creative juices flowing at just the right time.

Arlen Meyers, MD, MBA is the President and CEO of the Society of Physician Entrepreneurs on Twitter@ArlenMD