How travel incentives changed my approach for business growth

I recently sat down with Marco Torres, co-founder of Marketing Boost, and what I discovered has completely reshaped my thinking about innovative business growth strategies.

Marco's background is as diverse as it is impressive.

From opening multiple restaurants by the age of 23 to entering the digital marketing space and revolutionizing the travel incentive industry with Marketing Boost, his approach to business is nothing short of inspiring.

Our discussion centered on a problem Marco faced: acquiring authentic video testimonials from customers.

The initial strategy, offering free trips for testimonials, was effective yet financially impractical over the long term.

This challenge led to an innovative pivot—partnering with hotels to use their unsold inventory as incentives, creating a sustainable model that benefited both hotels and businesses.

This ingenious solution gave birth to Marketing Boost, a platform that empowers businesses to offer travel incentives to their customers for as little as $37 a month.

These incentives aren't just limited to local destinations; they span the globe, offering customers memorable experiences from Singapore to the Philippines, and beyond.

The most striking aspect of our conversation was how Marco views challenges as opportunities.?

His story is a powerful reminder that with the right mindset and a bit of creativity, there are endless ways to grow and differentiate your business.

Curious to learn more? Watch our full episode here.