How to Transition from an Employee Profile to a Business Owner on LinkedIn

My head felt as if it would explode of all the ideas, and thoughts I had about building my Super-Duper-Successful Coaching Business.?

You see, I had recently started my Coaching Training and discovered how effective Coaching can be when done right, and it was also the very first time that I was super excited about building a business.?

Because I just KNEW that it would be successful!?

Not like those other 2.5 ventures I had created SWOT analyses for - and never even dared to test the ideas...?

This was something TOTALLY different!

IF only it weren't for my grey, dusty, audit & risk focused LinkedIn profile...

it was standing in MY WAY!

I needed to get it FIXED so that I would dare to even show up on LinkedIn.?

So, I reached out to two different coaches;

• one of them wanted USD 500 to do it for me, and
• the other one wanted USD 2'100, which also included 3 additional calls about whatever I wanted to talk about (eh?).?

At the same time, I decided to do an Instagram course, and that changed the trajectory so I totally forgot about the USD 500 offer (which could have been a really good one!).?

BUT, I'm here today to help you SAVE those $500, and get you going to fix your profile yourself.?

BECAUSE, you will not only update your LinkedIn Profile ONCE.?

As you continue to build your business,

• YOU will develop,
• your BRAND will develop,
• your OFFERS will develop, and
• your IDEAL CLIENT will develop,

which is why you will update your LinkedIn Profile again, and again - and before you can outsource anything, I would recommend that you figure out how to do it yourself FIRST.?

Transitioning your LinkedIn profile from an employee-focused one to a business owner’s can feel daunting, especially if you're building a side-hustle while still being employed.?

Which is why I thought it could be helpful, if I would share a few tips and tricks on what to think of, and hopefully help you overcome some of those challenges you might currently face.

Before we kick off, REMEMBER, your social media profiles, including LinkedIn, are?

YOUR personal platforms and don't belong to your employer.

So, let's dive in and make this transition fun and smooth!

Optimize Your LinkedIn Profile

I am NOT going to go into detail about this one, because I have a complete FREE resource that you can download, and from there, it's just plug and play.

So if you're not one of the 558 that have downloaded my LinkedIn Mastery Checklist already, then here's your chance: https://josefinewanner.lpages.co/linkedin-mastery-checklist

BUT, I do want to drop some important words about your ABOUT SECTION.

Even though only 3% of everyone actually clicks the "read more" to check out your About Section, make that space COUNT!

I often see two different types of About Sections, it's either,

1. SELL, SELL, AND SELL! OR
2. I HAVE NOTHING TO SELL!!!

And both are a total killer for building relationships, and attracting leads and clients.

Your About Section gives you an amazing opportunity to stand out, and create that very first important impression to your new connections (and old ones too for that matter - as people will most likely check you out more than once).

So, when you write your About Text try to share something about YOU, why you do what you do, share some of your achievements, who you help, and how you help them - without going into detail into exactly HOW your offers works, pricing, and why they should pick YOU over your peers...

Make your ABOUT section inspiring, and interesting, use your own story, why you do what you do, share some of your achievements, who you help, and how you help them - without going into detail exactly HOW your offers work, pricing, and why they should pick YOU over your peers.

Here's the KEY, make it about THE READER.

This is a true game changer that you can also implement in your content creation - it is NEVER about YOU.

It is ALWAYS about THEM.

Even when you're sharing your own stories.

?? If you want to see a GREAT EXAMPLE of how this can look like check out Terrence Porter - and while you're there, make sure you connect with him too.

Because his content is also really good!

Oh, and just so that we're clear - this is NOT your FREE TICKET to copy Terence's about section, but use it as an inspiration.

What About Building a Side-Hustle While Being Employed

I totally get the fear of knowing you have to be active on LinkedIn and post to start building your audience, and at the same time being super afraid of what your Employer might say (or even do…).?

This was ONE of the many reasons why I quit my banking job - the feeling of being monitored, and told what I could, and couldn’t do.

I lived in fear of being punished for any misstep, even if it would be unintentional.

That fear is still very deep in me.?

Some people can deal with it better, than others.?

It almost made me paranoid.?

BUT the truth is, to avoid unnecessary money worries, it's a good idea to start your business while still working.

But that means that you have to build your personal brand, AND your audience then too - and you can only do that by becoming a public person.?

Here are some ideas on how you can manage this:?

Understand Your Rights?

Generally, your social media profiles, including LinkedIn, are considered your personal property.?

Employers typically do not have ownership over them unless explicitly stated otherwise in a contract.?

?? Here's a link to my buddy Ian Greig MBA who can support you in checking your employee contract if you need clarity.?

Be open and Transparent?

If possible, inform your employer about your side business to avoid misunderstandings.?

Craft a Disclaimer?

I've seen people having caveats in their About Sections, and that's something you can do too.?

Here’s a sample disclaimer you can copy and paste:?

The opinions expressed in my content are my own and do not reflect the views or opinions of my current employer.?

Be Professional?

This one goes without saying, but to make the list complete, make sure you don't post any competing content, maintain a professional tone and avoid posting anything that could be construed as harmful or offensive to ANYONE.?

Not only to your employer.?

But most importantly, remember, your LinkedIn profile is yours to shine on! ???

// josefine?

?? IMPORTANT LINK: To get detailed guidance on transforming your LinkedIn profile and maximizing your presence, CLICK HERE to download my FREE ?? LinkedIn Mastery Checklist?