How to Transform Your Offer Features Into Benefits

Hey dear BIPOC pioneers! Creating compelling offers is an essential part of our business plans for many of us BIPOC coaches, consultants, and service providers. However, we can make the mistake of emphasizing features over benefits when it should be the other way around.

You see, while features describe what your offer includes, benefits convey the value and impact your offer will have on your clients. This transformation is key to crafting irresistible offers that attract and convert your dream clients. Here's how you make the shift:

1) To begin, you need to understand the specific challenges and pain points of your target audience.?

Doing this requires a deep understanding of your clients' needs, fears, and aspirations before putting in the work. For example, weekly coaching sessions might seem like a feature at first glance, but when framed as a consistent source of personalized support that helps your clients navigate their challenges and achieve their goals, it becomes a compelling benefit instead.?

2) Next, focus on outcomes, not processes.

While we may have a special attachment to the courses, programs, or even live events we build and create, our clients most likely won’t (and no, it’s not because your offers are horrible!).?

It’s just that they are more interested in the results they can achieve rather than the process itself.?

Some great examples of this are online courses and resource libraries. While access is a feature, the real value lies in what they will accomplish through that course. By emphasizing the end result, you shift the focus from what they are getting to what they will achieve. As a result, this makes the offer much more attractive as it aligns with their personal and professional aspirations.?

3) Last but not least, incorporate the use of emotional triggers.

Let’s face it: purchases are made emotionally. Whether it’s through nostalgia-based marketing methods or a combination of engaging descriptions, color combinations, and images, these triggers play a crucial role in the decision-making process.

For one, a popular feature like 24/7 customer support becomes significantly more appealing when it addresses the emotional need for reassurance and confidence. By highlighting the emotional benefit, which is feeling secure and community support in this case, you tap into the emotional motivations of your clients. This approach not only makes your offer more appealing but also builds a stronger emotional connection with your audience.

At the end of the day, knowing how to transform your offers' features into benefits is a powerful strategy to attract and retain clients. By understanding your client’s biggest pain points and incorporating strategies focused on the value of the outcomes through the use of emotional triggers and unique selling points, you can create compelling offers that resonate with your audience.?

Remember, it's not just about what your offer includes but how it can positively impact your clients' lives. Wanting some expert guidance on transforming your features into benefits? I’m currently offering FREE, 30 minute LinkedIn Sales & Marketing Strategy calls for a limited amount of time. Click HERE to book your call today!

Let’s go build our liberatory futures together!

In solidarity,

Carissa?

CEO & Founder of CONSCIOUSXCHANGE

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Are you ready to elevate your consciousness and create meaningful change in your life? Maybe you’re sick of…

? Feeling unseen despite putting your offers and services out into the world

? Pushing yourself to be successful but on the brink of burnout instead

? Knowing that you (and your career) deserves better but don’t know how to approach it

If this sounds a lot like where you’re at, you may need to reevaluate your own Human Design.

Join us on Wednesday, July 31st @ 12pm PST / 3pm EST for an incredible journey into The Human Design For Business Alignment And Success with Malia Wright-Merer, our CONSCIOUSXCHANGE guest expert this month. In this session, we’ll learn what exactly is Human Design and how it affects us in different aspects of our lives as well as the use and incorporation of our unique charts into our business path.?

Are you ready to take the next step? Reserve your spot to join us live ????

Not able to make it? Register to catch the replay.?

The BUILT BY BIPOC Show on LinkedIn Live & LinkedIn Audio

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Let's face it: being busy is easy.?

It feels productive because you're constantly doing something, somewhere. It also helps you feel good, too. After all, checking off boxes on your business checklist has to mean something, right?

Not exactly.

Although it can be tempting to measure progress by how many tasks you complete, real success comes from focusing on what truly matters: your income generators.

Now this doesn’t mean you should neglect the other tasks that don’t bring revenue. Rather, it’s more about knowing which ones to prioritize with your time, effort, and energy instead.

Are you ready to transition from being perpetually busy to genuinely productive??

Join me tomorrow, Wednesday, July 31st for a collective conversation on how to make this crucial shift.

Will I see you there? RSVP HERE!

About The First, The Only, The Other newsletter: The First, The Only, The Other newsletter is a weekly LinkedIn newsletter designed to help BIPOC entrepreneurs build their businesses and design their liberatory futures. If you found this newsletter to be helpful, please share it with others you feel would find value in it.

There's always a lot going on at CONSCIOUSXCHANGE so come say hi! To make sure you don't miss anything, join the CONSCIOUSXCHANGE email list here for more programs, events, and tips on product development, marketing, and sales.

This newsletter is curated by Carissa Begonia, a 2nd generation Filipina American daughter of immigrants and the first and only in her family to run her own business. Carissa is the founder of CONSCIOUSXCHANGE, a business coach for BIPOC entrepreneurs, a LinkedIn strategist and Top Voice, a certified Emotional Intelligence (EQ) coach, and a keynote speaker with a focus on Diversity, Equity, & Inclusion (DEI) in business and entrepreneurship. Her work has been featured in TIME Magazine and she has spoken at companies, institutions, and non-profits including Eventbrite, Calendly, Johns Hopkins, KPMG, and the YMCA.

Carissa's equity work is centered around revolutionizing how we work and creating an alternative to toxic workplaces that don't support those of racialized and marginalized identities by making entrepreneurship accessible and sustainable for BIPOC. Her vision is to create an ecosystem of BIPOC entrepreneurs who are pursuing time, location, financial, and occupational freedom for themselves, their families, and their communities. If you’re looking for coaching on how to build your business to 6-figures and beyond, visit the CONSCIOUSXCHANGE website to learn more about our individual and group services or book a call to discuss your specific needs.