How To Transform Unstructured Data to Empower Innovation.

There is a missed opportunity in how we use data to make decisions.

Even though 80% of all the data generated are “Unstructured data”, i.e. not structured well for analysis, they are mostly overlooked when making decisions.

That’s because information overload could lead to analysis paralysis and decision fatigue.

Unstructured data is news, social media, and other data that are not organised to enable analysis. In other words, what we often refer to as "noise".

We are constantly bombarded with information, news, alerts, and notifications, all craving our attention.

• What if we could embrace unstructured data to our advantage?
• Moreover, which business cases could be at the top of the agenda?

?? How to use Unstructured Data to empower decisions: Build, Buy, Partner, Invest.

Last week, I wrote why you should automate your intelligence to make better decisions.

This time, I dig deeper into how, with a spotlight on the untapped potential of "unstructured data" to empower decisions: build, buy, partner, invest.

In this article, I explore how innovation managers can benefit from the untapped potential of unstructured data and increase the speed of decision-making.

Innovation teams often find themselves sifting through vast amounts of unstructured data like reports and static data before they can extract what truly matters.

• Learn how you can build real-time data streams to extract what matters
• Also, understand how to automate your analysis to respond faster to market needs and empower your decisions on what to build, buy, where to invest or who to partner with

How do you manage the information overload?

Let me know in the comments.

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