How to Transform Client Relationships Overnight

I hope you've had a great week! I'm deep in course creation for the KAM Essentials Toolkit, so I'll keep it?short and sweet.

Plus it's Friday and I'm sure you're eager to get the weekend started.

So, this week for me has been all about?a crucial piece of the partnership puzzle: Getting to Know Your Clients.

And I've got a couple of resources to help you do just that:

Hot Off the Press:

• ?? [VIDEO] Transform Your Client Relationships Overnight: Dive into my fresh video that's just gone live, walking you through the art of understanding your clients. Watch it here. Don't forget to check the pinned comment for extra goodies!
• ?? [ARTICLE] 45 Best Questions to Ask Your Client: You may have seen my article before, but I've just given it?a major facelift. It has?more insights, better questions and?a handy, free mind map. Read it here.

Here's a sneak peek at what you'll discover:

• Background and Purpose: From crafting personalised strategies to proactively addressing issues, knowing your clients is vital to KAM success.
• Pitfalls of Inadequate Discovery: Misaligned strategies, wasted resources, and damaged relationships—let's avoid these, shall we?
• Crafting the Questionnaire: Tailor questions to each client, varying types for depth and specificity.
• Conducting Discovery Meetings: Set the tone right, be an active listener, and use your questionnaire as a dynamic guide.
• Analysing Findings and Developing Strategies: Turn insights into tailored strategies that resonate with each client.

I hope these tools help you on that journey to understand your clients better.