How to train your team more effectively through interactive video.

Every business no matter how big or small (from global brands to local family owned small businesses and startups) want to ensure that any new staff member they hire is properly trained and feels 100% comfortable before taking on their responsibilities in their new role, but with the demands of modern business life they just can’t always take the time out of their day or burden the substantial ongoing costs that are associated with running training programs.

This global concern has led to many brands, businesses, corporations, organisations and institutions choosing to train their teams, staff, students and audience through interactive video technology instead.

Not only has it proven to be more effective, but it serves to mainstream and standardise the entire training process.

In today's article you will learn the fundamental basics of how interactive videos that are used for training can lead to much more effective employees.

Interactive Training Videos Have Shown Higher Retention Rates

According to recent studies conducted into employee training, the average new team member forgets about 65% of what was taught to them during training in just seven days.

After six months, that number jumps to about 90%, which understandably leaves many to wonder how they can improve on retention rates.

The study also shows that training sessions using visuals like videos are far more efficient and cost-effective than traditional training procedures.

When relevant visuals are paired with the information, retention levels rise to an impressive 65% (remembering that standard training was at -65%).

Offering trainees follow up questions with interactive videos only increase retention rates from there.

Interactive Training Videos Offer Trainees Genuine Engagement

Interactive video technology does more than educate trainees on corporate policies and what will be expected from them in their new role.

They ask questions that require a response and force new team members to not only pay attention to the training videos but to grasp the information in the process as well.

Videos can be individualised so that they cover specific topics on each position, ultimately eliminating time wasted focusing on information that doesn’t pertain to their jobs.

With Interactive Video New Team Members Are Held Accountable

When you use interactive video technology, employees are scored based on their performance.

This score can be achieved with a comprehensive test taken at the end of training or with several smaller quizzes that can be taken as the trainee progresses through the video.

By having the ability to measure results, you’re able to hold employees accountable.

Having accountability is especially important for companies with remote workers, as there’s little face-to-face time available to ensure they’re understanding the job’s responsibilities.

Interactive Video Training is Easily Accessible

One of the most appealing features of interactive videos for training is the fact that it’s so accessible.

New team members can watch these videos from practically any device, anywhere in the world and complete their training without relying on the schedule of others.

Your management team doesn’t have to take time out of their busy day to lead training groups, avoiding interruption to business.

In addition to being beneficial to companies, this training method also works out well for new trainees.

They no longer have to sit around in between training meetings trying to look busy as they wait for the next scheduled training session.

It’s a massive win-win for both sides.

Interactive Video Technology Simplifies Information

Interactive training videos allow you to present information in the best way you see fit, but many businesses opt to break it down into segments.

Again, this eliminates confusion over learning material that doesn’t necessarily apply to someone’s position and allows you to prioritise the videos based on the employee’s role.

When you offer training meetings, you’re stealing time from your own company.

Eliminate the middle man with a high-quality interactive video.

They’ve not only proven to be more effective, but they’ve also shown to produce more effective employees in the workplace.

The time spent now on video production will ultimately save your company hundreds of hours over the years.

STILL NEED MORE HELP OR WANT TO GET STARTED?

Reach out to me and the team at APV! 

We'd love to talk to you about how we can help you understand more about how to develop and create amazing interactive video content to train your team and engage and delight your audience!

In fact our in-house incubator Clubhouse was set up just for this purpose.

We've created countless effective training programs big and small for global, local and start-up brands, business, organisations and institutions.

Reach out to me, Daniel Clarke (Executive Producer at Clubhouse) or Harry Pang (Head of New Business and Content Development) to get the conversation started on how we can help!

Thomas J Elliott is the Senior Producer/Director for APV an advertising agency specialising in video and animation with offices in Wan Chai Hong Kong. 

He is a winner of numerous international awards for video and animation and the author of five books on visual content.

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