How to track your Shopping Cart Abandonment Rates?

Are your customers choking at the checkout?

High Cart Abandonment Rates may bring your mobile commerce back to the streets. After all the hard work, this is fretting situation and also the one that does not seem to get any better with time.

Shopping Cart Abandonment Rates ain’t falling. And I am raising hands to agree with Paul Talbot, Forbes. He states that smaller the screen bigger is the problem. The cart abandonment rate is inversely proportional to the size of the screen.

Desktop- 73.1%

Tablet- 80.7 %

Mobile-85.6%

These percentages tell one thing for sure, that there is some loopholes that remain unattended. Doing the math, we generally collaborate to focus on lame assumptions like pointing out the isolated events. As it comes to my observation, mobile commerce needs to rethink how can m-commerce apps lower their card abandonment rate?

Your shopping cart abandonment rate strategy maps your overall understanding and intent of doing business. And the best intent of doing business is seeing your customers happy. Their loyalty is your success.

How to calculate your shopping cart abandonment rate?

Once you know the total number of carts and the number of conversions, you can calculate the cart abandonment rate easily.

Step1: Calculating the selling rate.

Total number of sales/Total Carts= Selling Rate

Step 2: Calculating the cart abandonment rate

100-Selling Rate= Cart Abandonment Rate

The tabulation is easy. But you to track and customize your cart plugins to fetch the data. You can use Google Analytics’ Funnels or other automated open-source tools to get the relevant data.

How to set up the funnels in Google Analytics?

Google analytics does the heavy lifting of tracking the funnels in easy steps:

1. Go to Admin, View, Goals
2. Add a New Goal and rename it.
3. Set the type to Destination.
4. Enter the URL of the store’s order completion page.
5. Turn on “Funnel.”
6. Enter the name and URL to the shopping cart page.
7. Enter the name and URL to the invoice/order completed page.
8. Click the “Verify this Goal” link.
9. Click Save to preserve the last weeks conversion rate.

Mobile commerce is the most certain future, but for those who heed to the betterment of overall customer journey. Mobile eCommerce needs mobile-centric experiences right from the product search to the delivery and even ahead of it.

The problem is not at the end of the conversion funnel. It runs deep into every interaction and overall customer experience.