How Toucan Cocktails Invented The Ready-To-Mix Category
From canned cocktails to spiked seltzers, Ready-to-drink or #RTD drinks are everywhere. In fact, RTD is now the #1 category in the U.S., giving you convenience, portability, and an easy way to enjoy alcohol. But while they may be popular, they often fall short when it comes to delivering the quality and taste you’d get from a cocktail mixed by a bartender.
That’s where Toucan Cocktails comes in. We’re revolutionizing the way we think about cocktails by creating and introducing a completely new category: Ready-to-Mix (#RTM).
What is RTD, and Why Is It Falling Short?
Ready-to-Drink beverages are exactly what they sound like: pre-packaged, alcoholic drinks that don’t require mixing. Whether it’s a can of vodka soda, a margarita, or a spiked seltzer, RTD drinks are convenient for people who can’t (or don’t want to) mix their own cocktails, especially on the go.
However, as convenient as they are, RTD drinks often sacrifice quality for ease. The main issue? The ingredients are premixed. This means they’re usually made with lower-quality spirits and artificial flavors to extend their shelf life. Think about it, how long do you think a premixed drink sits on a shelf at a warehouse or store before it gets to your hands?
Another downside of RTD beverages is they often taste watered-down and flat. Once the ingredients are combined and sit on the shelf for months, they lose the freshness and complexity of a fresh cocktail. For people who love a good drink, these beverages can be disappointing.
Introducing Ready-to-Mix (RTM)
Toucan Cocktails and its parent company, Shaken Beverage Co., saw this gap in the market. We not only know the beverage industry -- we also just love a great cocktail, at home and everywhere else.
We know you want convenience, but not at the expense of flavor or quality. So, we created the Ready-to-Mix (RTM) category -- a new approach to enjoying cocktails without compromising the experience.
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Toucan Cocktails has an innovative two-can technology that separates the spirit and mixer until you’re ready to combine them. When you’re in the mood for a cocktail, all you have to do is:
This way, you get the fresh taste and balance of a bar-quality drink every time -- but it’s just as easy as a pre-mixed cocktail.
Why RTM Is the Future of Cocktails
What makes Ready-to-Mix so groundbreaking is how it solves the problems of RTD beverages. Being premixed, RTD drinks lose flavor over time. With Toucan’s RTM approach, the mixer is kept in its own can, preserving its quality and flavor for much longer.
By keeping the spirits and mixers apart, Toucan ensures that every cocktail you enjoy is as close to freshly made as possible. Whether it’s our tequila sourced from Jalisco, bourbon from Kentucky, or vodka from France, you’re getting premium spirits with every drink.
The introduction of Ready-to-Mix cocktails isn’t just about creating a new category -- it’s about solving the fundamental problem of convenience versus quality. Toucan Cocktails allows cocktail enthusiasts like you to enjoy premium drinks on the go, without sacrificing any of the flavor.
Try it for yourself: visit our website now to order Toucan Cocktails: www.toucancocktails.com and use code SOCIALBIRD for $15 off + free shipping on your first order.